Hello and welcome to this episode of the ESG Fitness Podcast. You are in for a treat today. This

I think is going to be quite fundamental. I feel like not saying this. Anyway, I think it's going to be

quite a fundamental episode. I was inspired to talk about this today because I was doing

some prep for a lecture that

I'm doing for E.I.K. Nutrition on dietary adherence. And it's been really interesting to see what

the research says about adherence, which actually isn't always what you think it might. Now, I like to reflect on

these things to see how I can apply research into practice when you should, when you shouldn't.

And then I often basically use this to streamline my coaching systems and figure out what's going to get my client's best

results. The coaching methods I use to help people, not just to lose fat, but also to maintain it,

which is the most important thing, as we all know, otherwise people are just in this

perpetual yo-yo dieting cycle forever, which is no fun. But these

methods that I use require a mix of physiology and biology, behave to change, change observations

of human behaviour and tendencies, a bit of psychology, and probably most importantly, experience from working with over 10,000 women

over the past 14 years and not just working with them, but listening to them. And I'm really

lucky to work with absolutely incredible women who take the time or give me the time to really

give me useful feedback, some of which I will

actually be sharing here, but knowing what the clicking point is for people or was for people

or what triggered them to actually make change that lasted or what they found different about

this approach, what the fundamental principles were

which helped them not just lose fat but also keep it off. That is so useful. And research alone

isn't a very good coaching backup. What's the right way to say that? Basically just using research and your

coaching probably isn't going to get you great results, right? It's how to apply that and how to

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