I just can't delegate. No one can do it like I can do it. But the truth is I wasn't delegating.

I was trying to clone myself. Delegation is not that. Delegation is about buying back your time,

not about finding a unicorn who is you, who thinks like you and acts exactly like you.

What's up, guys? Welcome back to the podcast. Today I'm talking to you about delegation and how it really is not that hard. When it feels really hard, it's because you're doing it wrong. And I have such a fond place in my heart talking about delegation because it is where I got stuck in business. It was the hardest thing for me to overcome. It's the reason my revenue

saved the same for four years. So I'm just so passionate about this. So I'll start here.

You know what is funny. Entrepreneurs, they love to say, you know, I just can't delegate. Nobody can do

it like I can do it. Boy, was I the poster child for that. But typically, that's the exact

reason you are stuck.

Delegation isn't hard if you do it right. It's hard when you skip steps, when you hire in the wrong order,

when you think about delegation as cloning yourself rather than trying to lead others.

And like I said, I learned this the hard way I'll share that story with you. So my promise to you,

by the end of this episode, you will know exactly how to delegate in a way that actually works without trying to just replicate yourself and doing it wrong. So you can actually grow your business. You can free up your time and you can stay in your zone of genius. So if you're already nodding along, if you're thinking, man, this is great. I can use this? Or if you've listened to past episodes we've given you value

please can you do me a favor hit the subscribe button we drop two episodes a week to help coaches

just like you scale with strategy structure insanity so please subscribe and if you want to and you

really feel generous send it to a friend that could use this I'd so appreciate it so when I first

made my first hire in my online

fitness coaching business, I approached all of it completely backwards. So instead of auditing my

time, figuring out what I could delegate easily, my brain went, okay, you know, I spend 75% of my

time on coaching. So I need someone who coaches just like me, which basically means like I need a carbon

copy of myself. So I hired someone and I'm, I hate to admit this, but I just, I sucked back then.

I didn't know what I didn't know. I hired someone. I had them actually write ghost emails as

me. I expected them to think like me, talk like me, coach like me. And surprise, that strategy

...