Welcome back to Ask Us Anything from the Do This Not That podcast.

So excited to be here.

This is the episode where all week long we get in questions.

We get in work questions and we get in ridiculous questions.

We try to tackle one of each.

And by the way, if you want to submit a question for us to tackle, you can go to jswettleson.com

slash podcast and there's a button right there that says, ask us anything.

And you could submit your work question or your ridiculous question. And we will try to answer these mysteries of the world. So first, this week,

let's get into the work question. We got a work question in from Ryan from Detroit, Michigan.

Oh, Detroit. I was rooting for the Lions. I wanted them to get to the Super Bowl so bad.

I watched the first half of that game. I'm like, they won. It's going to happen. And then I turn

on the end. I'm like, what happened? What happened? I'm sorry, Ryan. That stinks. Anyway,

what's your question? The question is, I saw that you, meaning Jay, me, started a YouTube channel.

Why do you think this is important to do?

That's an interesting question.

And it goes to, I think, a bigger philosophy of mine that I've learned in my career and in marketing especially.

So, yeah, I did start a YouTube channel for my Guru Media Hub business, and I have no giant plan.

Okay.

But similarly, when I started my email newsletter a few years ago, I really didn't have a plan for my newsletter either.

But what I have learned is that you can't start things that need an audience when you instantly

want that audience.

What do I mean by that?

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