EP. 64- Big EMOJI Week! What's Up THIS WEEK

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 6 February 2024

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this week's "What's Up" episode, host Jay Schwedelson discusses some of the big marketing and social media happenings related to the upcoming Super Bowl. He covers Meta's latest user numbers for Threads and why it could take off soon, the huge costs of Super Bowl ads, a new spherical LED display in Las Vegas that brands can advertise on, and how emojis can boost email open rates this week. Key Discussion Points: - Meta's Threads app now has 130 million monthly active users and could grow...

Transcript

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0:00.0	We are back for another what's up this week.
0:12.4	All right.
0:13.0	So what is going on this week?
0:15.5	Well, a couple of things going on.
0:17.0	First off, META just had their quarterly reports, and I thought it was super interesting. They
0:24.6	gave an update on threads. That is the social platform that you probably have forgotten about,
0:29.9	that you probably have the app on your phone and you probably don't check. But believe it or not,
0:34.1	it is growing. And now is up to 130 million monthly active users.
0:40.0	I fully believe everybody is sleeping on threads.
0:43.6	It will eventually be a big deal.
0:45.8	And everyone's going to turn around and be like, oh, I wish I had followers.
0:48.1	I wish I had connections on there.
0:50.1	And now is that time.
0:51.6	Now is when you could build that up.
0:53.1	And the game changer, I think, that's coming.
0:56.0	And this is right now being tested and being reported on that they're about to release a
1:01.8	trends tab.
1:03.7	And once they release a trends tab, I think it's going to explode in use.
1:07.6	So I think getting on the threads train now is a good idea.
1:11.1	I mean, Meta and Zuckerberg talked about it on the threads train now is a good idea. I mean,
1:16.6	Meta and Zuckerberg talked about it on the release. It is growing really well. So that was a little surprising to me, but it is what it is. The other big thing this week, of course,
1:21.3	is what's going on is the Super Bowl. Super Bowl is coming up. And interesting stuff as
	...

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