Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our every day. I'm Jay Schwettleson. Let's do this, not that.

We are here, do this, not that. We are here.

Do This Not That is back.

You know, I could never have gotten through medical school.

My wife is a dermatologist, and she's real smart.

And I couldn't have done it. First of all, I couldn't gotten through those classes. I mean, and she's real smart.

And I couldn't have done it.

First of all, I couldn't gotten through those classes.

I mean, science class, forget about it.

But, you know, the world of medicine, everything is very, very specific.

And you have to call things by the right names.

And there's a reason I'm telling you all this.

It does relate to what we're going to talk about. Like if you can't say something is rosacea, if it's actually acne, you can't do that,

because that would be a problem.

But that's why I love being in marketing,

because we could do whatever we want, basically.

And it actually has a huge impact

on the results of our marketing by what we are naming things.

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