Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our every day. I'm Jay Schwettleson. Let's do this, not that.

Here we are for another episode of do this, not that.

And today, we're going to tackle a topic that I think every marketers thought about

at some point or another, which is, what is the best time to send out your emails? Every time we

hit send, we're like, am I sending this at the best time? Should I be sending it earlier or later?

And in general, there are two big issues. I always have when marketers are trying to decide what is

the best time to send out their email,

because what do we all do?

We go to Google and we type in it, what's the best time to send out an email campaign?

It doesn't matter if you're a business or a consumer marketer.

And then it'll come back.

We'll spit back some results from some brand that gives you some stats or some whatever.

And the reason this bothers me so much is there's two issues with that. Number one, you're not a business

marketer. You're not a consumer marketer. If you are in the B2B, the business side of marketing,

you are marketing into a specific industry,

and industries react at very differently. And if you're a consumer and marketer, you're not

marketing to all consumers. You're marketing to a very specific audience, right? Do you think that

owners of construction companies open up emails at the same time as healthcare professionals? Do you think that owners of construction companies open up emails at the same time as health care professionals?

...