Welcome back to Ask Us Anything.

This is a super short episode where each week we try to tackle one work question and one ridiculous question.

And we get questions in all week. And by the way,

if you want to submit a question, which we would love, go to jswettelson.com, click the podcast

button. And there's a big button there that says, ask us anything. And that's where you can put

in your question. And we will try to tackle that. And yeah, so let's jump right into this super

short episode. Our first question is the work

question. We got a question in from Casey from Deerfield Beach, Florida. That is right down the

road from where I live, actually. I live in Boca Raton, Florida. And yeah, I love it here. It's like a big

Seinfeld episode. We dinner at 4 o'clock.

I dig it.

Don't at me.

Don't care.

Anyway, what's the question from Casey?

Casey wants to know.

I see subject lines that include misspelled words or purposely have things like

or do these tactics work or will this go into the junk folder?

First of all, this is awesome because this tactic rushes it.

Now, I'm no English major, awesome teacher person at all, okay?

But those are called interjections. And interjections are basically

words that express a sudden burst of emotion, like, ouch, or aha, or yikes. And people think they

need to write perfectly in their email campaigns, but the opposite is actually true.

...