What is up this week? Welcome back to this super short episode where breakdown what is going on this week. And for new listeners, we also have asked us anything later in the week. And And the end of the week, we have a 10-minute

episode where break down new tactics, tips, and whatever. So thanks for checking it all out.

So what is going on this week? Well, the big news this week is that TikTok, some of you start

seeing it, but they're rolling out a new option to upload 30-minute-long

videos in the app.

And that's actually a huge deal.

Now, if you remember, the app started out with only 15-second clips, and then it got extended

to 60-second clips, and then three minutes, then five minutes,

before going all the way to 10 minutes in 2022.

So now they're moving towards 30 minutes.

And in China, the version of the TikTok app that exists has had 30 minute clips since 2022.

And it's done really, really well.

Now, why does this matter? Who cares? You might say,

well, I barely go on TikTok or my business isn't on TikTok. This doesn't really impact my

business life. And I don't agree. Really, this is going to have a huge impact for all marketers

because now we're moving towards on the business side, you may not believe it,

but you'll be having your webinars played there eventually, whether they're on demand or

live. It will happen. So to get your audience growing there and to get familiar with TikTok

from a B to B side is incredibly important because you fast forward a year, that's what's happening because

TikTok ain't slowing down and having 30 minute videos on there is a game changer. And then the

consumer side, it changes everything, right? It changes all the content that you're uploading.

It's going to allow for TV shows to eventually be on there. It's just a game changer.

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