4.8 • 827 Ratings
🗓️ 30 March 2020
⏱️ 120 minutes
🧾️ Download transcript
From the 1900s when Eugen Sandow promoted “Plasmon” and his “Health and Strength Cocoa”, the supplement industry has been rife with dubious claims. Since, like a game of limbo, the bar for quality, and scientific accuracy has only lowered. Rather than bending under the low bar, a few individuals vaulted right over by doing the unthinkable: starting companies that sell science-backed products, educate consumers, and use no-nonsense marketing. This week, Eric hosts a roundtable consisting of Ben Esgro, the biochemical-artist behind De Novo Nutrition, Mike Matthews of Legion Athletics, and our very own Omar Isuf, founder of Ouroboros. Learn the challenges they face as iconoclasts in the supplement industry and how they overcame them in this episode.
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0:00.0 | Omar. |
0:01.0 | Hi. |
0:02.0 | You did such a good job being hosted. |
0:05.0 | Yes. |
0:06.0 | First time. |
0:07.0 | First time and I hope I get invited back again because I had a tremendous time and I understand |
0:11.0 | Eric why guests love being on Iron Culture. |
0:14.0 | Well, I'm honored that you wanted to be on your own podcast with my podcast as well. Yeah. But no, this is a really cool |
0:23.4 | episode. This was something I think we talked about probably last year, the first time I brought up |
0:28.4 | the idea of getting some of the quote unquote good people in the, in the fit in the supplement |
0:33.4 | industry on the podcast. Because I think for anyone who's been involved, especially in the |
0:38.0 | bodybuilding community, they've seen, they've accepted a certain level of, I'm just going to say |
0:43.2 | ridiculousness with a supplement company, promises that are obviously false, poor quality stuff. |
0:50.1 | You know, you see headlines about painted supplements or things happening in terms of manufacturing |
0:56.7 | quality or even sometimes health scandals. |
0:59.0 | And you just kind of brush it off because you expect that coming out of certain sectors |
1:02.9 | of the supplement industry. |
1:04.4 | And I think fortunately through the work that our guests on this podcast and others have done, |
1:10.1 | that is changing. |
1:11.3 | And something you brought up was the knowledge asymmetry between the consumer and the holder |
1:15.7 | of the keys and the people who would use science as marketing. |
1:19.0 | We've talked about that a lot. |
... |
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