EP. 60 Going All-In on Entrepreneurship with Geraldine Ridaura Schumacher

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.7 • 1.1K Ratings

🗓️ 11 March 2020

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

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Summary

Becoming an entrepreneur is no easy journey, but with passion, hard work, and dedication, you can surely achieve a successful startup! The founder and CEO of Holy Matcha, Geraldine Ridaura Schumacher joins me on today’s episode of The Tom Ferry Podcast Experience to talk about the highs and lows about entrepreneurship, her passion for matcha, and building a strong community through her business. This episode is filled with raw truth of facing the challenges that come along the entrepreneur’s journey, and Geraldine shares how she was able to overcome them headfirst with perseverance. As the Queen of Matcha, Geraldine launched the first matcha cafe in San Diego and she opens up about coming out of her shell to connect with her customers and community. With three years under her belt, Geraldine also talks about the ugliness of managing a business, having a clear marketing strategy, and the importance of creating a great customer experience. Whether you’re in the food industry, real estate, or any service-based business, I think you’ll relate to Geraldine’s pain points and objectives. You want to connect with your customers, create trust, and be their number one and only option! If you’ve been looking for ways to build your brand, uplift your community, and important pillars to optimize your business, listen to this episode to learn more about Geraldine and how she’s making matcha moves with her business!

Transcript

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0:00.0	So here's the thing, entrepreneurs, leaders, salespeople. We all want to create
0:06.6	consistent, repeatable, and scalable ways to grow our business and our income and
0:10.7	we want to do it better, faster and more seamlessly. Why? So we can actually enjoy our
0:16.0	lives, take vacations and spend the quality time what we want with the people that we love.
0:20.0	How do we do all this without spending a fortune or running ourselves ragged?
0:24.3	That's the big question and this show is dedicated to the answer.
0:28.0	Hey everybody welcome back to the podcast today we're talking
0:34.0	entrepreneurial ship and really lessons from a great startup so Geraldine
0:39.6	Schumacher congratulations welcome to the show. Hi thank you so I just want to
0:45.3	acknowledge right founder and CEO of Holy Macha the first Macha cafe in
0:50.3	San Diego is there another now and second and second I have a second child okay you have a we're
0:56.2	we're definitely gonna talk about business and babies but or businesses that are babies
1:01.1	so first of all welcome but I want to start by asking you because I'm you know just kind of doing my research how in the world does an accountant go from accounting to I'm going to become an entrepreneur and start a macha cafe in San Diego.
1:15.0	Please give us the backstory.
1:17.0	That's the billion dollar question of last century and the century as well.
1:22.0	Yes, yes.
1:24.0	You know, I never dreamt of owning a business,
1:28.0	wasn't a dream, wasn't a goal, I just knew I had to go to college, get a job, work, make money, reproduce, yada, yada.
1:39.4	And it was until I was doing what I thought I was supposed to do and I hit that millennial problem where I don't like my life I don't like what I'm doing is this going to be me for the rest of my life.
1:53.0	Yada, you know, did the complaining.
1:55.0	Sure, sure.
1:56.2	But I had been drinking monsha since I was in college,
	...

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