Ep. 58 – How To Run An Influencer Marketing Company with Adrienne Lahens
Second in Command: The Chief Behind the Chief with Cameron Herold
Second in Command with Cameron Herold
4.9 • 225 Ratings
🗓️ 17 May 2019
⏱️ 48 minutes
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| 0:00.0 | Welcome to Second in Command, brought to you by COO Alliance, where top-level |
| 0:07.3 | COOs share their insights, tactics, and strategies that made them the chief behind the chief. And now, here and now here's your host, Cameron Herald. |
| 0:17.0 | Adrian Lathons is an operations executive who's helped grow nascent startups into |
| 0:26.9 | industry disrupting unicorns. With expertise in media and technology and a |
| 0:31.6 | passion for innovation, Adrian has cultivated dynamic |
| 0:34.7 | teams and established iterative structure to support exponential growth. |
| 0:39.7 | She's overseeing the development and execution of hundreds of influencer marketing and branded content campaigns for Fortune 500 companies, |
| 0:47.0 | grossing billions of views, provable ROI and actionable business results. |
| 0:52.0 | Currently Adrian is the |
| 0:53.8 | CEO at influential and AI marketing ecosystem that delivers market |
| 0:58.8 | intelligence, influencer technology, and social activations. Adrian sets a strategy for managed service offering, |
| 1:05.0 | leads GTM strategy for the SAS business, |
| 1:08.0 | and runs all operations for the company. |
| 1:11.0 | Prior to influential, |
| 1:12.0 | Adrian held several leadership roles in her four years at |
| 1:14.9 | BuzzFeed and scaled the operation to support well over $150 million in revenue. She led initiatives |
| 1:20.9 | to foster international expansion into Europe, South Central America, and Asia, |
| 1:26.0 | and brought new products such as branded video, quizzes, and editorial sponsorships to the market. |
| 1:31.3 | So Adrian, welcome to the Second and Command |
| 1:33.0 | podcast. Yeah, thank you so much for having me. Yeah, you've got and first |
| 1:37.8 | off a very interesting background in bio but also just a kind of a cool niche that |
| 1:41.8 | you're in as a company. |
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