Welcome back to Ask Us Anything. This is the episode where all week long we get in questions

and we tackle on this episode one work question and one ridiculous question.

It's a short episode.

And then at the end of the week, we release our 10-minute episodes that are tactics and

quick wins.

I hope you check that out.

And so let's jump right into it.

What is first the work question this week?

We got a question in from Alex in Seattle love Seattle I was in

an earthquake once I was it was a 7.1 earthquake it was wild in Seattle like really yeah happen

anyway hopefully that's not happening right now Alex what is what is up? Here's the question.

Should I completely remove email addresses on my file that have been totally dead for over two years?

Now, the answer is yes, but there's stuff you should be doing at that database.

Let's say you have people on your file, on your email file that literally have not opened, they have not clicked, they've done nothing.

Now you're talking about over two years.

These people are really not engaging with you.

And let's assume for a second that you have tried.

You have tried reengagement programs or what they call wake the dead programs where you're doing everything you can to get these people to wake back up.

But they are just, that's it.

They're not interested.

It's over for whatever reason.

Now, the reason that you should stop sending to these people, literally stop sending to them, put them off to the side and stop saying to them is a fewfold.

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