Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our every day. I'm Jay Schwettleson. Let's do this, not that.

We are here for a really important, as important as this podcast can be, episode of Do This, Not That.

Today, we are going to go through, there's some big changes coming to the world of email

marketing. There are new big changes coming to the world of email marketing.

There are new requirements starting February 1st from Gmail and Yahoo that you may have seen

all over the place that are some changes that you have to make sure you implement that all of us

are going to have to be aware of to make sure that our emails are getting delivered,

that we're not running into issues, running into spam folders, all this stuff.

And I have a special guest here, which I'm going to introduce her in a second.

But overall, I want everybody to relax, okay, because there's a lot of content out there

about these changes from Yahoo and Gmail. And there's a lot of content out there about these changes from Yahoo and Gmail,

and there's a lot of scare tactics, that the sky is falling, that email is going to become impossible

to do, that you're going to go to the spam folder all the time. None of that is accurate.

Almost all the requirements are things you're probably already doing, okay, and they're all a good

thing and they're all not hard to do. So don't believe all of the sky is falling of you that's out there.

So let me bring on my special guest, and then we're going to go through this all, and I promise

you, by the end of this podcast, you're going to feel really

comfortable about what you need to do. And you're also going to feel really comfortable and

...