EP. 55- TIPS from Annoying POLITICAL Marketing? I What's Up THIS WEEK

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 16 January 2024

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of What's Up This Week, host Jay Schwedelson discusses the upcoming presidential primaries and marketing tactics used in political campaigns. He shares insights into the massive volume of political text messages and emails sent to voters, as well as innovative and aggressive strategies used such as emojis that may influence marketing best practices in the future. Main Discussion Points: - 15 billion political text messages were sent leading up to the 2022 midterm elections, ...

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome back to what's up this week.
0:12.0	I'm excited to share what is going on this week.
0:14.1	And keep in mind, we still do our Ask Us Anything a little later this week.
0:18.1	And then our 10 minute episode towards the end of the week where we share the latest
0:21.2	tips and tactics to make sure to check that all out.
0:24.0	But what is going on this week?
0:26.9	Well, this week, the primaries and the caucuses get kicked off of the presidential campaign.
0:33.0	And I have zero interest in talking politics.
0:37.3	I just won't do that.
0:38.1	It is mind-numbing.
0:39.0	It is the worst, right?
0:40.9	Won't go there.
0:41.5	But from a marketing standpoint, you got to pay attention to what's going on because it is
0:47.3	incredibly important and stuff that we can learn from because it's unhinged.
0:52.7	It's out of control.
0:54.0	Political marketing is beyond the wild,hinged. It's out of control. Political marketing is beyond the
0:56.4	Wild Wild West. It's just wild period. Before I get into some of the interesting parts about it,
1:02.2	I wanted to share a stat or two that I saw this week that kind of blew my mind related to the
1:09.0	political marketing that's going on because that is this week.
1:12.7	So here are some wild stuff.
1:13.7	And I'm really looking at primarily text messaging and email marketing because those are the two
1:18.6	biggest channels.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from GURU Media Hub, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of GURU Media Hub and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.