Welcome to Do This Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our every day. I'm Jay Schwettleson. Let's do this, not that.

We are here.

It is do this, not that.

And excited to talk about all sorts of stuff today.

But what I wanted to really talk about was the value of being in the moment and how this can have a significant

impact on your marketing, whether you're a business marketer or a consumer marketer. What do I

mean by that? Human nature is that we all want to be talking about whatever it is that's going

on. That's really exciting,

that's really interesting.

This is the content that we want to engage in.

This is the marketing that we react to, whether that's on social media or search or email

or whatever, we want to be reacting to whatever it is that's going on in the world.

What do I mean by that?

By discussing things that are of the moment, that are going on right now, by bringing them

into your marketing, you could see an exponential increase in engagement.

I'll give you some examples of exactly what I mean.

So people ask all the time, oh, man, AI, AI is everywhere.

How do I really leverage AI?

...