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Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

EP. 53- EMAIL Signature is a BIG DEAL! I Ask Us ANYTHING

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5715 Ratings

🗓️ 10 January 2024

⏱️ 8 minutes

🧾️ Download transcript

Summary

Welcome to another exciting episode of Ask Us ANTHING, where Jay Schwedelson answers burning work-related questions and indulges in some hilariously ridiculous ones. In this episode, we dive into the crucial topic of email signatures and how they can be a game-changer for your marketing efforts! Discover the key tactics and tips to maximize the impact of your email signatures, including adding call-to-actions and banner ads to generate higher click-through rates. Learn how to track performanc...

Transcript

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0:00.0

Here we are. Ask us anything. We are back. Don't forget, we have our long episodes long.

0:15.9

They're 10 minutes long on Fridays. And that's where we go over lots of key tactics, tips,

0:20.5

whatever. But this episode is super

0:22.2

short. And we try to tackle, we get questions in all week long. We get in work questions and we get

0:28.3

ridiculous questions in all week long. We try to tackle one work question and one ridiculous question

0:34.6

on Ask Us Anything. So we're going to do that right now. Let's jump into it.

0:39.8

So we got a question in this week from Kathy, from Boston, Massachusetts. Love Boston.

0:46.9

If it didn't get cold, I would live in Boston. But the problem is it gets cold. So I won't live there.

0:52.1

I live in Florida. Sorry, Boston.

0:55.0

Love Boston, though.

0:57.1

So anyway, Kathy asked a question.

0:58.2

This is a good question.

1:02.9

Are email signatures important?

1:07.5

I love this question because this is something going on in my organization right now.

1:10.5

We're in a big redo of all of our email signature. So first of all,

1:11.2

what is an email signature? An email signature is basically that thing, when you open up an email,

1:16.6

you get it from, it's a one-to-one email. When I email you, you email you email after we say,

1:20.3

hey, how you do, and whatever? There's a signature on the email. And it's generally, you know, a block of text that may include some images and links.

1:28.8

And it is, you know, your phone number.

1:31.6

It is your email address.

1:32.9

It's a link to your LinkedIn account, maybe your Instagram account.

1:36.4

It's your email signature that's included in every message that you send out.

...

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