Welcome back to what's up this week from Do This Not That.

This is a super short episode where we go through what's happening this week.

And then we release our episode on Wednesdays of Ask Us Anything, which is also super short.

And then check out on Fridays, our longer episodes, about 10 minutes, where we go through

tactics and quick wins and marketing things that you may want to consider.

So what is going on this week?

Well, as this new year unfolds, there's been lots of different changes to different marketing channels, changes to different platforms.

And one of the platforms, and by the way, they all have like a ripple effect on each other.

I'll explain to you what I mean.

So one of the platforms that's obviously been going through the most change has been X, which used to be called

Twitter. I've been on Twitter and X forever. I will tell you that personally, I'm seeing the

performance drop significantly for what we're doing on there. So we're looking at lots of other

platforms for ourselves. But I think others are also seeing different types of impacts.

Lots of major brands have dramatically cut back on their spending, and X is trying to drive

revenue from all sorts of new places.

So one of the changes just this week that X is rolling out is that they are cutting

their price on corporate verification.

So as a business, your business can get verified on X.

And I'll tell you why this is important in a minute because you may be like,

who cares about X?

I'm not even on X.

It doesn't matter to me, but I'm going to tell you the ripple effect that has for other channels.

...