Ep 512 - Showing you Damoney - introducing our new AI Guidance tool
The Money To The Masses Podcast
Damien Fahy
4.8 • 589 Ratings
🗓️ 13 July 2025
⏱️ 27 minutes
🧾️ Download transcript
Summary
In this week's episode Damien unveils his purpose-built AI guidance engine "DaMoney". Powered by 15 years of Money to the Masses guidance, DaMoney uses the vast library of unbiased knowledge built by Money to the Masses since 2010 including thousands of fact checked articles and hundreds of podcast and YouTube videos.
The tool is the first of its kind in the UK and is designed to provide immediate, easy-to-understand answers to your money questions, whenever you need them and without the confusing jargon. It combines AI technology with ongoing reviews of answers by financial experts at Money to the Masses to ensure DaMoney’s answers stay accurate, up-to-date, and genuinely helpful as markets and situations change.
You can visit Damoney.ai now to try it out for yourself. You will also find it powering the newly launched AI chat on the Money to the Masses homepage and articles.
Check out this week's podcast article on the Money to the Masses website to see the full list of resources from this week's show
(00:00) - Introduction to the 'Damoney' a new AI Guidance Engine from Money to the Masses
(01:51) - How DaMoney Works and Its Unique Features
(04:21) - Expert Review and Quality Assurance
(05:07) - User Interaction and Real-World Applications
(05:07) - Addressing Common Financial Questions
(09:20) - Example Question 1- Understanding the Marriage Tax Allowance
(11:05) - Example Question 2 - Navigating Child Benefit and High Income Charges
(12:09) - Example Question 3 - Life Insurance with Pre-existing Conditions
(14:08) - Example Question 4 - Planning for Retirement at Age 60
(15:03) - Example Question 5 - Exploring Property Ownership in London
(17:09) - Example Question 6 - The Best Stocks & Shares ISAs in 2025
(18:21) - Example Question 7 - The Best Pet Insurance for an older cat
(20:18) - Example Question 8 - Can using Buy Now Pay Later (BNPL) impact a mortgage decision
(22:17) - Example Question 9 - Maximising Savings with Easy Access Accounts
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Transcript
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| 0:00.0 | Hello and welcome to episode 512 of the Money to the Masses podcast with your resident expert as always, Damien Faye and me, Andy Leagues. Now, Damien, this is a super exciting show. Welcome back, by the way. How are you doing? Yeah, it's good to be back, Andy. And as you say, it's a very exciting show. Over the last year, we've been working mostly in Top Secret on an AI guidance engine. |
| 0:20.9 | And by that, I mean a tool that can answer any of your money questions instantly. |
| 0:26.3 | So you just write in any question you've got, whatever language or however you want to ask that question, |
| 0:32.9 | and it'll give you something back instantly. |
| 0:35.1 | And that AI guidance engine is called the money. So D-A-M-O-N-E-Y. And I might as well |
| 0:42.2 | just explain where that came from. A lot of people who heard the name originally, because we did |
| 0:46.7 | give a sneak peek to our AI guidance engine at a trade show just before Christmas. And people are, |
| 0:53.7 | oh, it's show me the money. And I suppose |
| 0:56.9 | it could be that as well, which is why the name kind of works. But it's actually a shortened |
| 1:00.6 | version of my name, which is demo. People often call me that and then the word money combined |
| 1:05.8 | together. So when you see it shortly on screen, then you will notice why the word is spelled the way it is. |
| 1:12.1 | So I'm really pumped to be announcing this. So let's take a step back. If you go back to 2010 when I |
| 1:18.2 | started Money to the Masses, it was a period where blogging was new and essentially I took technology |
| 1:25.4 | and used that to bring guidance to the masses, hence the name |
| 1:30.2 | Money to the Masses. And if you jump forward to now, what we're doing is using a new technology |
| 1:35.7 | to do that in greater scale, to really fulfill what we always try to do with Money to the Masses. |
| 1:42.6 | And if I was honest, if I was to launch money to the |
| 1:46.0 | masses today from scratch, pretend the podcast and website never existed, then it would look very |
| 1:52.9 | different and it actually would look like the money. One of the problems with financial education |
| 1:58.8 | has always been that the problems that people have only become |
| 2:03.8 | apparent to them at the point of the problem occurs. So let's pretend you've gone on holiday and |
| 2:09.9 | someone asks you whether you want to pay in a local currency or sterling. You might not know the |
... |
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