4.5 • 1.6K Ratings
🗓️ 28 August 2025
⏱️ 11 minutes
🧾️ Download transcript
In today's episode of the Second in Command podcast, Cameron explores what it truly means to have a second in command and why that role extends far beyond traditional job titles.
You'll hear how title inflation over the last few decades has blurred the lines between what it means to hold a C-level position and the actual responsibilities required for such a role. The discussion highlights the essential qualities of a true second-in-command, including strategic insight, autonomy, and the ability to carry real financial and operational responsibility.
Cameron dives into the importance of alignment between a leader and their counterpart. Through examples from high-growth companies, he explains how the ideal second-in-command often changes depending on the stage of the business. What works for a scrappy startup may not be right for a billion-dollar enterprise, and leaders must carefully consider timing, industry, and personal compatibility when filling the role. The yin-and-yang balance between a CEO and their chosen partner becomes a central theme.
From conducting self-assessments to defining clear responsibilities, compensation, and cultural fit, this episode offers actionable advice for leaders seeking their own second-in-command. See how hiring the right second-in-command at the right stage can make or break your company’s growth.
If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!
Enjoy!
In This Episode You'll Learn:
Resources:
Connect with Cameron: Website | LinkedIn
Get Cameron’s latest book – "Second in Command: Unleash the Power of Your COO"
Get Cameron’s online course – Invest In Your Leaders
Connect with Cameron on Delphi
Disclaimer:
The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of The Second in Command podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use....
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0:00.0 | Okay, and let me explain the title. |
0:01.8 | So the reason I even called the book the second in command and not the C-O is your second-in-command |
0:08.0 | could be a C-O, it could be a vice president in operations, it could be a director of operations, |
0:13.7 | could be an operations manager, could be a GM, could be an executive assistant. |
0:17.7 | It's your Yinn and Yang partner. |
0:20.4 | Okay. |
0:28.6 | So the title, to have a true C- title, to be a chief of anything, chief technology, chief marketing, chief financial, chief operating. 30 years ago, you had to be a major player to a major company. And then what happened is the banks in the late 90s started to give away titles of VP to people as a marketing tool. |
0:39.6 | Remember when you had like your 25 year old friend was the vice president of some random bank? |
0:43.4 | You're like, what the fuck? |
0:44.0 | He's like, I'm 12 layers below the CEO. |
0:52.7 | Welcome to the second in command podcast produced by the C.O. Alliance and brought to you by its founder, Cameron Herald. |
1:01.1 | In the Second in Command podcast, we talk to top COOs who share the insights, strategies, and tactics that made them the chief behind the chief. |
1:10.4 | And now, here's your host, Cameron Herald. |
1:17.0 | Today I'm clarifying what it truly means to be a second in command, far beyond just the C-O-O-Tidal. |
1:23.9 | I'll explain title inflation and what's really required for a true sea level role, strategic |
1:29.4 | insight, autonomy, and P&L responsibility. |
1:32.7 | I'll illustrate how my own fit for 1-800 got junk evolved and how the right COO depends |
1:38.8 | on a company's season of growth. |
1:41.3 | I'll advise entrepreneurs to know yourself first, then seek a counterpart, |
1:46.2 | learn my controversial approach to hiring, including poaching talent through a compelling brand |
1:51.3 | and vivid vision. |
1:56.3 | Define a CEO's role. What does that, I mean, chief operating officer, what does that mean? |
... |
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