Ep. 49 – Making Your Business Bulletproof with Anna Collins

Second in Command: The Chief Behind the Chief with Cameron Herold

Second in Command with Cameron Herold

Entrepreneurship, Business, Management, Careers

4.9 • 224 Ratings

🗓️ 15 March 2019

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

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Summary

Battling against the tough times of a business can take its toll on entrepreneurs and business owners, but not with the right business strategy. Diving into the value of figuring out what to measure in the business is Anna Collins, the President and COO of Bulletproof 360. Bulletproof 360 is a world-renowned brand which provides […]

Transcript

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0:00.0	Welcome to Second in Command, brought to you by COO Alliance, where top-level
0:07.3	COOs share their insights, tactics, and strategies that made them the chief behind the chief. And now, here and now here's your host, Cameron Herald.
0:15.0	Anna Collins is the
0:16.0	camera and Herald.
0:17.0	Anna Collins is president and CEO of Bulletproof, a world-renowned brand that
0:26.9	provides supplements, foods, and technologies that help people perform better,
0:30.5	think faster, and live radically improved lives.
0:34.0	Anna is responsible for the strategy, operations, and omnichannel growth of the company.
0:38.8	Her mission there is to create products and provide information that support Bulletproof's
0:42.4	vision to help people tap into
0:44.5	the unlimited potential of being human. She's a versatile and transformational leader
0:48.9	who has pioneered and scaled new businesses at some of the world's most admired multi-billion
0:53.9	dollar companies. Most recently, Anna served as a worldwide general
0:57.6	manager of Amazon Prime Management or sorry membership where she led the
1:01.5	first two Prime days pricing and
1:03.8	membership engagement growth and retention programs. Prior to
1:07.2	Amazon she was recruited to Microsoft to build out and scale the global
1:11.2	search advertising business from concept through launch and to growth to over 1.6 billion dollars.
1:17.0	She's also led initiatives with CBS Health,
1:20.0	SVP Media, and holds an MBA from Harvard University.
1:23.4	When not changing the world, Anna coaches sons Henry and Cooper in basketball
1:28.1	and keeps up with her wonderful wife, Debbie.
	...

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