EP. 48 Talking New Paths and Keys to Success with One of NYC’s Best

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.7 • 1.1K Ratings

🗓️ 18 December 2019

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

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Summary

Have you’ve been getting the itch of breaking into luxury real estate? Well you’re in luck my friend, because on today’s episode of the Tom Ferry Podcast Experience, I talk with luxury real estate agent, Steven Cohen about business lessons and finding your niche in this sought-after market. Steven Cohen has been working in the New York luxury real estate market for the past 19 years and he shares the vast experience and journey. From working in different sectors from radio advertising to international non-profit, and now real estate, Steven has always seen one common and vital element in all… deep relationships. Because at the end of the day, you’re dealing with people who are looking for their next home or selling it to move up. In this episode, Steven and I talk about being open to taking on new paths, teamwork, and allowing people to create their own path – without you. Get ready to learn what you need to take your career to the next level in luxury real estate by listening to this episode! For show notes and more information, click here.

Transcript

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0:00.0	you're asking the wrong question because I was saying why is this happening to me I've been in the business this long I should be at this level by now and she said you're asking why don't ask why ask how
0:16.7	and that really shifted something for me. She said don't ask why is this happening?
0:22.7	Ask how meaning yeah what can I do how can I change this? So here's the thing, entrepreneurs, leaders, salespeople.
0:25.8	We all want to create consistent, repeatable,
0:28.0	and scalable ways to grow our business and our income.
0:30.8	And we want to do it better, faster and more seamlessly. Why? So we can actually enjoy
0:35.9	our lives, take vacations and spend the quality time what we want with the people that we love.
0:40.3	How do we do all this without spending a fortune or running ourselves ragged?
0:44.3	That's the big question and this show is dedicated to the answer.
0:48.0	Hey welcome back to the podcast Tom Ferry in the house with my dear friend Steve Cohen from New York City.
0:56.2	Today we want to talk about business lessons.
0:58.7	We want to talk about selling luxury real estate and we want to talk about the climb of actually building a business and doing it in what many would argue to be one of the toughest real estate markets in the country and tough in a lot of different ways.
1:11.0	So Stephen, for the people that haven't met you you whether it's at a summit or a lead or any one of the events,
1:16.1	give us just a little background like how long you been in real estate, you know, when did you get started?
1:20.7	What's the journey been like? Like who is Steve Cohen? Okay, so Steve Cohen. So I have a team, the Steve
1:27.0	Cohen team, there's five of us. I've been in real estate for 19 years and the journey has been great, ups and downs, but overall it's been great.
1:38.0	Hey, what did you do before?
1:40.0	So I've always been in sales, some type of sales.
1:46.2	But prior to my first job out of college
1:49.7	was selling radio and air advertising.
1:54.0	Radio and television advertising in Washington, D.C.
1:58.0	and then I lived overseas for many years and I worked at an international nonprofit development and fundraising which is also
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