Welcome to Do This Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our every day. I'm Jay Schwettleson. Let's do this, not that.

Today, we are going to be talking about 2024 must knows, things that you may not be thinking about,

but that will have a huge impact on your marketing at the start of 2024.

This is not like one of these, you know, seven trends for 2024.

Who cares?

I'm talking about what's going to happen right at the start of the year and things that we

need to be aware of because this is a very odd time of year.

So this happens going to be all over the place.

Not all my episodes are all the place.

This one's definitely going to be all over the place. So the first thing really to think about is the first two weeks

in January, you are going to flip out. It doesn't matter if you're a business marketer or a consumer

marketer, but I'm telling you right now, your marketing, especially your email marketing,

is going to be in the garbage can those first two weeks of the

year. So January 1st this year falls on a Monday. And that first week is shot. Forget about it.

The second week is shot. You're not going to really start to see kind of a normalization of your

marketing performance until around January 15th or 16th.

That's the case every year. So think about it for yourself. Do you want to sign up for a webinar

promotion that you get in the first or second week of January? No chance. Do you want to be

...