EP. 42- PROVE Email Marketing WORKS! l Ask Us Anything

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 20 December 2023

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this short holiday episode of "Ask Us Anything", Jay and Kristin Nagel tackle a work question about proving the effectiveness of email marketing and a lighthearted question about whether there's anything Jay doesn't like about the holidays. Listeners can expect tips on using "holdout groups" to quantify email marketing performance and a funny discussion about Jay's inability to properly wrap presents. Main Discussion Points: - Using a "holdout group" to prove email marketing effectiveness...

Transcript

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0:00.0	All right, we are back for our short Wednesday episodes of Ask Us Anything on Do This, Not That.
0:16.7	And I'm here with one of our lead producers, Kristen Nagel, who is awesome.
0:21.5	How are you, Kristen?
0:22.8	Great.
0:23.1	How's it going, Jay?
0:24.7	It is going.
0:25.8	It really is.
0:26.9	You know, it's been interesting.
0:28.4	We're getting a lot of questions in these days.
0:30.4	By the way, you can give us any question you want at jeshwetelson.com.
0:34.6	There's a big button that says, ask us anything.
0:36.6	And then you could put in your
0:38.0	questions. And each week, we answer one work question and we answer one ridiculous question.
0:44.8	And it's kind of fun. And so Kristen gathers those questions all week and we try to tackle them.
0:50.4	So Kristen, let's talk about the first one, which is a work question. What do you got this week?
0:55.5	All right.
0:55.8	First question is from Jenny in Houston.
0:58.8	And Jenny asks, how can you prove the effectiveness of email marketing to others internally?
1:04.9	First of all, Houston.
1:06.3	Love Houston.
1:06.9	I think they have a skating rink that I was at once in the mall in Houston, which is both
1:12.3	great and weird all the same time. But the question is, how can you prove your effectiveness of email
	...

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