All right, we're back for our short, what's up this week, Tuesday episode.

Now, just to remind everybody, because we're testing out some new formats,

we still have our Wednesday Ask Us Anything episodes.

And on Friday, we release our longer episodes where we talk about real tactics and all that type of stuff.

But here's where we talk about things that are going on this week that are interesting to us or stuff we want to think about.

And I'm here with the great Kristen Nagel, who is a lead producer on Do This Not That, Kristen.

How are you? I'm doing good. He's got some

coffee. How are you doing? I'm doing good. We're steamrolling towards New Year's now. That's where we're at.

And we'll get into that in one second. But in terms of actual business stuff and new stuff that's

going on. I saw something this week that I think is

really interesting. So over in Europe, the EU lawmakers have reached a deal on something called

the AI Act, which I think is going to be a game changer. It is the world's first really sweeping

AI law. So let me tell you what it's all

about and then I'm going to get reaction to it. So the law, among other things that it's going to do,

it's going to require that companies and organizations label things that are deep fakes or that

are AI generated content. And you have to design all your systems in such a way that

AI generated information can be detected. You're going to have to make it allowable to be

detected that's something that was created by AI. Now, why do I think that this is so important?

Generally speaking, what happens over in Europe in terms of laws like GDPR in terms of what happened with data, it makes its way over to the U.S. and the rest of the

world. They kind of lead the charge on legal things. And this AI Act, which I'm a big fan of,

really will make us make AI something that is more regulated, which is good, but also in terms of content,

it's not going to be this wild, wild west, which it is now. This will take, you know, six months

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