Ep. 420 - Shift Clinics COO, Bruno França

Second in Command: The Chief Behind the Chief

Second in Command with Cameron Herold

Entrepreneurship, Business, Management, Careers

4.5 • 1.6K Ratings

🗓️ 29 October 2024

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

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Summary

In today's episode of the Second in Command podcast, Cameron is joined by Bruno Franca, co-founder and COO of Shift Clinics, an organizational health and wellness firm located in Jeddah, Saudi Arabia.

During the episode, Bruno shares his journey of navigating a rapidly growing company, discussing the challenges of scaling operations and managing a diverse workforce. You'll learn the importance of saying "no" to attractive ideas that may distract from the company's core focus, prioritizing operational excellence, and developing a resilient system that can meet the demands of a growing market.

You'll hear about Bruno's personal growth as a leader. He reflects on his unconventional path to entrepreneurship, which began in a field he didn’t initially aspire to but eventually used as a vehicle to achieve his true passion for empowering others.

This episode offers a powerful combination of business insight and personal wisdom, which will inspire you to pursue growth both professionally and personally.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

The two sides of Shift Clinics: B2C (physical rehabilitation and performance training) and B2B (corporate wellness programs). (13:22)
How the business provides services in various locations without the need for multiple physical clinics, allowing for scalability. (16:25)
The challenges of scaling traditional physiotherapy businesses and the advantages of Shift Clinics' hybrid model. (22:43)
Bruno's approach to leadership, including the importance of understanding different perspectives and building a robust system. (42:55)
And much more...

Resources:

Connect with Bruno: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book "Second in Command: Unleash the Power of Your COO"

Get Cameron’s online course – Invest In Your Leaders

Transcript

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0:00.0	I'm Cameron Herald, the founder of the Second Command Podcast.
0:03.0	Really quick, before we jump into today's episode,
0:05.0	you need to know about two important ways that we can help you and your company grow.
0:09.0	Number one, check out the COO Alliance.
0:12.0	It's for C.O.
0:13.3	Presidents, BP Ops, or whoever is your company's second in command to the
0:17.2	CEO. The C.O. Alliance is the world's leading community for the
0:21.2	second in command command and it gives
0:22.8	COOs the tools and connections to grow themselves and the company.
0:27.2	Head over to C.O.Aliance.com to learn more about our members and the
0:30.8	results, the program, and our 10X guarantee. If you qualify for
0:35.0	membership you can set up a complimentary call with our team to discuss if it's right for you.
0:38.9	I'll tell you about number two in a bit but first let's start this week's episode.
0:43.3	If you think in the right way then you can reverse engineer and understand how to
0:48.7	get there or what is the optimal position and then you use international
0:51.8	benchmarks and international partners, you can do much more than people usually do.
0:57.0	And the thing is that these businesses alone then become fragile, but then if you bring them together,
1:04.2	health and safety ergonomics, the physiotherapy,
1:06.8	the types of physiotherapy, how we're packaging
1:10.0	into corporate wellness, how we make them become, for example, educators and we discovered
1:16.3	we picked talent that they like to do workshops and then we specialize them, for example, in key things that we can provide it becomes very very robust.
1:32.2	Welcome to the Second in Command Podcast, produced by the
	...

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