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Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

EP. 41- What's Up THIS WEEK - 12/19/2023

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5715 Ratings

🗓️ 19 December 2023

⏱️ 7 minutes

🧾️ Download transcript

Summary

In this short episode, Jay and Kristin discuss some interesting news and happenings from the past week, including SmileDirectClub going out of business, Meta's Threads app expanding into the EU, and the never-ending barrage of holiday sales. Key Discussion Points: - SmileDirectClub abruptly shutting down despite huge marketing campaigns and leaving customers on payment plans responsible for finishing payments - Meta's Threads app launching in the EU and why it's an opportunity to get ...

Transcript

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0:00.0

This is the first ever.

0:11.3

What's up this week? I'm here with the great Kristen Nagel, who is one of the lead producers of Do This Not That, Kristen.

0:17.8

Are you excited to be here?

0:19.9

I'm excited to be here.'s it going jay it's going

0:23.3

good so let me tell everybody what we're doing so for those of you that listen we appreciate you you're all

0:28.2

awesome we currently release an episode on on wednesdays which is ask us anything because we get a lot

0:34.2

of crazy questions in and we're still going to be doing that and then on Fridays we release a longer episode with tips and ideas and sometimes we do guest interviews

0:42.4

of course we're still doing that what we want to see is there more can we release more can we

0:47.6

annoy people more and Kristen is everyone going to be so excited to have even more chaos from us what

0:53.7

do you think?

0:54.8

100%. So now, moving forward, we're going to try this. It's a test. It could fail. Who knows?

1:00.4

We like testing. We're going to start releasing additional episodes, short ones on Tuesdays, really short

1:05.7

ones called What's Up This Week? Great name. You like the name? I do. So each week we're just talking about stuff that's going on this week that we think that's

1:12.8

interesting, a little bit of chaos. I don't know what. So I'm going to tell you what I saw.

1:16.2

And Kristen, I want to get your reaction to this. I don't know if you saw this, but Smile Direct

1:20.9

Club. That's the thing where you can get the thing for your teeth via the mail, they went out of business. Did you see that? I did see that, actually.

1:29.4

I did see that, which is crazy because they, I've seen marketing for them everywhere.

1:34.8

Everywhere, right? They were named one of the top 50 marketing campaigns like last year,

1:39.4

all right? And here's the thing that drives me crazy about it. Number one, they used to promote everywhere.

1:46.1

I mean, they literally just went out of business.

1:47.3

They closed the doors.

1:48.6

And they had this statement.

...

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