Ep. 411 • Social Media is a Tool (Not a Solution) w/ Ketsia Colas-Leroy
The Hair Game
Salon Republic
4.6 • 570 Ratings
🗓️ 18 August 2025
⏱️ 49 minutes
🧾️ Download transcript
Summary
Beauty Marketing Expert @heyketsia shares why we need to refocus our thoughts on social media. We dive into the necessary actions to make social media more effective for your business, as well as the types of content needed to build your clientele. HINT: it's not all supposed to go viral!
This Week's Topics:
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Transcript
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| 0:00.0 | There is a big misconception, social media can solve everything. |
| 0:05.3 | But actually, social media is just a way to generate traffic to your business. |
| 0:11.8 | Hello, this is Acile. |
| 0:13.4 | This is J Cash, the Hair Tech. |
| 0:14.8 | This is Adrienne Derrett. |
| 0:15.8 | Hi, this is Jacob Khan. |
| 0:17.0 | This is the Platinum Giraffe. |
| 0:18.3 | And you're listening to the Hair Game Podcast. |
| 0:24.8 | Thank you. This is the Platinum Giraff and you're listening to The Hair Game Podcast. Hey everybody, Donovan here, producer of the Hair Game Podcast. |
| 0:28.6 | Salon Republic has a new location opening in Philadelphia. |
| 0:32.7 | Coming up later this fall, so go to Salonopublic.com or our link and bio at the Hairgame |
| 0:37.0 | podcast. Check that out. |
| 0:38.5 | Book of Virtual Tour. See what the new space is going to look like and get first dibs. |
| 0:44.0 | All right. On to our episode with Hey Ketzia. Hi Ketia. How are you? Doing good and you? |
| 0:51.0 | I'm doing great. Thanks. So this is a cool episode. It hasn't happened yet, but I already |
| 0:56.8 | know it's cool because you're a marketing expert for beauty professionals. And so a little bit of |
| 1:02.8 | a change in the type of guests that we have this week. And I'm super excited to have this |
| 1:07.5 | conversation. I guess you refer to yourself as a social media expert for |
| 1:12.7 | beauty professionals. Why don't we first, why don't I first ask you, how did you decide to |
| 1:18.7 | become such a thing? Why marketing and why beauty? Okay. Yes, of course. So I've always had a passion for social media in general. |
| 1:31.1 | So the moment that Instagram became a thing, I was probably one of the first ones on there. |
| 1:36.3 | I was always like watching YouTube when I was younger, watching the makeup tutorial, hair tutorial, |
... |
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