coming up are the highlights of the full episode.

Hey everybody, Donovan here, producer of the Hair Game podcast.

Salon Public has a new location opening in Philadelphia.

Coming up later this fall, so go to Salonopublic.com or our link and bio at the Hairgame podcast.

Check that out. Book of Virtual Tour.

See what the new space is going to look like and get first dibs.

All right, onto our episode with Hey Ketsia.

There is a big misconception.

Social media can solve everything.

But actually, social media is just a way to generate traffic to your business. That means we're bringing the eyes to your page, to your

website, to your booking link. But if at any point, there is something that could break the trust of a potential client,

even if we're doing all the right thing on social media, even if you're posting a lot,

maybe people will not book.

So we need to figure out, one, is your business branding themselves really well?

So are you showcasing the premium aspect of your

service, your expertise, the work that you've done properly? Then figuring out if in terms of

your booking funnel are every step of the way very clear. Because again, if at any point it's unclear what the next step is people will

just drop off people are lazy a little bit so we need to make it as easy as possible for them

and so if another thing is just that making sure people can trust you properly from every step of the way.

That means on social media, let's say we take the most beautiful photos.

But if, when they go on your website, the website is not up to par at the same standard of quality,

or even like if they come to your salon and what they see visually

...