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Second in Command: The Chief Behind the Chief

Ep. 385 - How To Skyrocket Your Business Success

Second in Command: The Chief Behind the Chief

Second in Command with Cameron Herold

Entrepreneurship, Business, Management, Careers

4.5 • 1.6K Ratings

🗓️ 23 May 2024

⏱️ 57 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Spencer Lodge, host of the Unscripted podcast. Cameron explores various insights from his professional journey and personal evolution. He emphasizes the importance of creating a nurturing work culture that values employees, which is crucial for attracting and retaining top talent. Cameron highlights that great employees are drawn to environments that prioritize their well-being and professional growth, offering more than just competitive pay but also benefits like extended vacations, which he notes are standard in Europe but less so in the U.S. His discussion also covers the "Great Resignation," attributing it to employees leaving unsatisfactory roles for workplaces that recognize their human worth.

Cameron also shares personal anecdotes that shed light on the mindset required to innovate and lead in business. He discusses the "Vivid Vision" concept, a strategic tool that helps companies clearly articulate a detailed three-year future vision, enhancing alignment and execution within teams. He stresses the importance of CEOs focusing on strategic oversight rather than being entrenched in day-to-day operations, allowing other leaders like COOs to manage the operational aspects. This strategic delegation enables CEOs to concentrate on broader business objectives and growth opportunities.

They also discuss Cameron's minimalist lifestyle shift, where he and his wife have significantly downsized their possessions to live more freely and flexibly. This lifestyle choice underscores his belief in valuing experiences over material possessions, aligning with his professional ethos of making life and work meaningful and rewarding. He advocates for a life that prioritizes personal satisfaction and happiness, which for him includes helping others and giving back, reflecting a profound understanding of success beyond conventional metrics.

Enjoy!


In This Episode You'll Learn:

  • How fostering a supportive and engaging work environment is essential for attracting and retaining top talent. (0:00)
  • The concept of a "Vivid Vision," a detailed description of what a company will look like, feel like, and act like three years in the future. (14:12)
  • The dynamics of the Great Resignation and why creating an environment where employees feel valued is more important than ever. (20:55)
  • Cameron's personal journey from living a traditional lifestyle to embracing minimalism with his wife. (21:18)
  • Why it’s vital for CEOs to focus on visionary tasks and allow COOs to handle operational duties. (42:03)
  • The often-overlooked art of conducting effective interviews and the significant impact this can have on hiring the right people. (42:17)
  • Why it's not necessary to know all the answers yourself, but rather to surround yourself with knowledgeable people. (46:56)
  • And much more...


Resources:

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Transcript

Click on a timestamp to play from that location

0:00.0

I'm Cameron Herald, the founder of the Second Command Podcast.

0:03.0

Really quick, before we jump into today's episode,

0:05.0

you need to know about two important ways that we can help you and your company grow.

0:09.0

Number one, check out the COO Alliance.

0:12.0

It's for C.O.

0:13.4

Presidents, BP Ops, or whoever is your company's second in command to the

0:17.2

CEO. The C.O. Alliance is the world's leading community for the

0:21.1

second in command command and it gives

0:22.8

COOs the tools and connections to grow themselves and the company.

0:27.2

Head over to C.O.Aliance.com to learn more about our members and the

0:30.8

results, the program, and our 10X guarantee.

0:34.3

If you qualify for membership, you can set up a complimentary call with our team to discuss if it's

0:38.4

right for you.

0:39.4

I'll tell you about number two in a bit, but first first let's start this week's episode.

0:43.9

When you fire the assholes and attract the good people and pay them well and give them

0:47.4

good vacations like the Americans suck at vacation. I mean give me a break.

0:51.1

Two weeks vacation three weeks it's got to be five or six weeks paid vacation

0:55.0

including your sick time at minimum just to be horribly average in Europe yeah

0:59.4

right so if you start doing that around the world where you create a great culture, there's enough great

1:04.3

employees out there. But if you're an average company, yeah, it's hard to find good people.

1:09.1

Restaurants these days that are complaining it's hard to find staff. The great restaurants have staff.

1:14.0

It's the average ones that don't. But the average ones don't care about their people,

...

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