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Second in Command: The Chief Behind the Chief

Ep. 378 - Alloy Personal Training COO, Suzanne Robb

Second in Command: The Chief Behind the Chief

Second in Command with Cameron Herold

Entrepreneurship, Business, Management, Careers

4.5 • 1.6K Ratings

🗓️ 30 April 2024

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In today's episode of the Second in Command podcast, Cameron is joined by Suzanne Robb, the COO of Alloy Personal Training, as she discusses the profound impact of gratitude on stress reduction and overall well-being. Highlighting her journey both personally and professionally, Suzanne shares insights into her experience in the fitness industry and the evolution of Alloy, from its roots in one-on-one personal training to a successful franchise model. She emphasizes the importance of serving others and the organizational focus on maintaining a family-oriented culture, which has been central to Alloy's philosophy since its inception.

Suzanne explores the challenges and strategic decisions involved in franchising, particularly the complexities that arose during the COVID-19 pandemic. The conversation reveals how Alloy managed to navigate the turbulent times by adapting its business model to meet new health guidelines, proving advantageous as they expanded their franchise. Suzanne explains the critical role of comprehensive support systems for franchisees, which include rigorous training and ongoing operational guidance to ensure consistency and quality across locations.

Cameron and Suzanne also discuss the personal dynamics and professional relationship between Suzanne and Alloy's CEO, Rick Mayo. She describes how their complementary skill sets have facilitated effective leadership and the division of responsibilities within the company. This partnership has enabled Alloy to innovate while staying true to its core values, ultimately fostering a robust business model that prioritizes franchisee success and customer satisfaction. The episode not only provides a look into Alloy's operational strategies but also underscores the importance of leadership, culture, and adaptation in the face of industry challenges.

Enjoy!


In This Episode You'll Learn:

  • How practicing gratitude can significantly reduce stress and foster a positive outlook, even during challenging times. (0:00)
  • Suzanne's role in transforming Alloy Personal Training into a franchising success. (1:06)
  • How Alloy navigated the initial impacts of the COVID-19 pandemic, focusing on the challenges of opening new franchises during such turbulent times. (7:26)
  • The extensive support systems Alloy provides to its franchisees, from real estate acquisition to ongoing operational guidance. (14:05)
  • The importance of employee onboarding and nurturing a positive company culture. (18:27)
  • The challenges of managing corporate-owned locations alongside franchise operations. (21:03)
  • How Alloy manages the stages of franchisee relationships, especially when expectations are not met. (22:14)
  • The dynamic between Robb and CEO Rick Mayo, and how their complementary skills contribute to effective leadership and business growth. (26:24)
  • And much more...


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Transcript

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0:00.0

I'm Cameron Herald, the founder of the Second Command Podcast.

0:03.0

Really quick, before we jump into today's episode,

0:05.0

you need to know about two important ways that we can help you and your company grow.

0:09.0

Number one, check out the COO Alliance.

0:12.0

It's for C.O.

0:13.3

Presidents, BP Ops, or whoever is your company's second in command to the

0:17.2

CEO. The C.O. Alliance is the world's leading community for the

0:21.2

second in command command and it gives

0:22.8

COOs the tools and connections to grow themselves and the company.

0:27.2

Head over to C.O.Aliance.com to learn more about our members and the

0:30.8

results, the program, and our 10X guarantee. If you qualify for membership,

0:35.5

you can set up a complimentary call with our team to discuss if it's right for you. I'll tell you

0:40.0

about number two in a bit, but first, let's start this week's episode. I think that

0:44.8

has been absolutely life-changing in the sense of reducing stress just really annotating the many blessings, even when things seem rough,

0:58.4

you can always find something to be grateful for it.

1:00.8

Maybe it's a little thing, but it's still a thing. And I think it's a little thing but it's still a thing and I think it's very difficult if not impossible to be

1:08.8

resentful or to be envious or to be arrogant when you're practicing gratitude. So it's one of my favorite things. Welcome to the Second in Command Podcast, produced by the COO Alliance and brought to

1:31.3

you by its founder, Cameron Herald.

1:33.0

In the second in command podcast, we talked to top COOs who share the insights, strategies, and tactics that made them the chief behind the chief.

1:42.0

And now, here's your host, that made them the chief behind the chief.

1:43.0

And now here's your host, Cameron Harold.

1:50.0

Our guest today is alloy personal training CEO

...

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