Because if you don't someone else will someone else will take care of all of your clients all of your prospects and your farm

That's how disruptable most of us are right now. So let's take a look at it. You ready?

So here's the thing.

Entrepreneurs, leaders, salespeople.

We all want to create consistent, repeatable, and scalable ways to grow our business and our

income. And we want to do it better faster and more

seamlessly why so we can actually enjoy our lives take vacations and spend the quality

time we want with the people that we love how do we do all this without spending a fortune or running ourselves

ragged? That's the big question and this show is dedicated to the answer.

Now I love to show this slide, but it's really just a setup for the next one. Our industry specifically Inman News loves a boogie man, yes or no guys they love the drama I don't want to

get into the drama I want to get into what do we need to do how do we solve

this so I would argue, and you might want to take a photo of this slide, that we have officially entered into the economy of Darwinism. It's economic Darwinism, which is what business is. My

friends, it's not going to be the nicest person that survives.

It's not going to be the hardest worker.

It's gonna be the person that is the most adaptive

to change, to be the most relevant with

consumers today, that's who's going to win.

It's going to be the person that stops saying I don't really like video. No one gives a

shit. Look okay raise your hands in this room if you had at least one week this year that you didn't

shoot a video. Raise your hands. Oh look all of you. Do me a favor on your next listing appointment. Go on the presentation say to the

seller for a million two, no, three million in the Hollywood Hills. I know a lot of agents

do videos of properties. I'm not really into videos. They make me feel

...