Ep #365: Lessons from 10 Years in Business: Selling Is Coaching and Coaching Is Selling

Make Money as a Life Coach®

Stacey Boehman

Entrepreneurship, Buildingatribe, Branding, Sales, Networkmarketing, Self-improvement, Business, Lifecoaching, Influence, Marketing, Education, Impact

4.6 • 831 Ratings

🗓️ 10 December 2025

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Have you ever felt like selling and coaching pull you into two different energies? In this episode, I show you why they are actually the same work and why the first moment someone considers investing in coaching is already part of their transformation. When I talk about selling as service, I'm talking about bringing the same belief, honesty, and commitment to someone's future self that I bring when I coach them. That shift alone changes how you think about every conversation that leads to a decision.

I walk through what coaching truly requires and how those same skills apply in the sales process. From helping people see the thinking that holds them back to saying the hard thing with compassion, the energy is identical. This episode will help you build the skill of selling as coaching so you stay in full service from your marketing to your consults.

If you want to start making serious money as a coach, you need to check out 2k for 2k. Click here to join: https://staceyboehman.com/2kfor2k !

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to the Make Money as a Life Coach podcast.
0:08.8	We're sales expert and master coach Stacy Bayman teaches you how to make your first 2K,
0:13.9	20K and 200K using her proven formula.
0:19.2	Hi, coaches. Welcome to episode 365. Today is the fourth lesson in my series on lessons I've
0:27.6	learned from 10 years in business. Today we're going to talk about selling is coaching and
0:33.1	coaching is selling. But first, if you have not taken my How to Sell Life Coaching training,
0:40.1	it's a free course I did. It's five trainings. We last week aired day one of that five day training
0:49.6	and you can get the rest at Staceybaman.com forward slash how to sell. I have a funny story
0:57.4	to tell you all about this. So everyone knows, maybe everyone knows that I'm not a super huge fan of
1:02.7	AI. But my producer that does like my videos has cleaned up my eye contact before on like a short video that we released on social media
1:14.0	to have me looking more at the camera because I don't tend to look at the camera and I tell
1:18.6	people in my coaching containers all the time. I mean, it's like I know that other coaches do it
1:23.7	and they do it well. I'm actually not sure how they do it. For me, I lose connection.
1:28.0	If I look into the camera hole, like the little camera thing at the top of your screen, I have to be
1:33.9	looking at humans. And then I'm also reading the chat. And then if I'm teaching, I also have an
1:38.9	outline. So I'm like reading the chat, outline, focusing on people's, my connection to the people,
1:44.0	and watching their facial expressions
1:46.3	and seeing what's landing, seeing what's not, judging the room virtually. So my eyes are all over
1:51.9	the place. And I was thinking about you, a podcast listener, coming into this training and seeing
1:58.9	my eye caught my eyes all over the place and being
2:01.3	like, what is happening with her eyes? And so I thought maybe that would be weird and awkward. And so I said,
2:06.3	hey, can you know, clean this up and make my eyes look like they're looking at the camera? And he does.
	...

Transcript will be available on the free plan in 24 days. Upgrade to see the full transcript now.

Previous episode

Disclaimer: The podcast and artwork embedded on this page are from Stacey Boehman, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Stacey Boehman and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.