Ep #364: Lessons from 10 Years in Business: Identity Matters When Selling

Make Money as a Life Coach®

Stacey Boehman

Entrepreneurship, Buildingatribe, Branding, Sales, Networkmarketing, Self-improvement, Business, Lifecoaching, Influence, Marketing, Education, Impact

4.6 • 831 Ratings

🗓️ 3 December 2025

⏱️ 63 minutes

🔗️ Recording | iTunes | RSS

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Summary

What does it take to sell life coaching? In this episode, I share an essential truth about making money as a coach from my How to Sell Life Coaching training. Before the strategies, before the actions, and before the how, who you are being when you sell coaching determines everything about your results.

I walk you through the three identities you must develop to sell life coaching well: coach, leader, and entrepreneur. You will also hear how to apply each identity in a practical way so you can sign clients with confidence. I share examples from my own journey of learning to take myself seriously as a coach, lead by example, and approach my business like a real business long before I had the results to prove it. If you want to understand what actually creates success in this industry, this lesson will show you the foundation.

If you want to start making serious money as a coach, you need to check out 2k for 2k. Click here to join: https://staceyboehman.com/2kfor2k !

Transcript

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0:00.0	Welcome to the Make Money as a Life Coach podcast.
0:08.0	We're sales expert and master coach Stacy Bayman teaches you how to make your first 2K,
0:14.0	20K and 200K using her proven formula.
0:19.0	Hey coaches, welcome to episode 364. Today, as promised, I am giving you my day one of how to
0:29.7	sell life coaching training as today's episode, but I want to prep you for it. This is one of the most powerful trainings that I have done and one of the most realist
0:42.3	conversations that I have had with coaches.
0:45.1	In fact, I was nervous to have this be day one of a five-day training because of the
0:52.5	risking of the relationship that I did and the hard
0:56.4	truths that I told on this episode. I think if you don't have this conversation early on,
1:05.6	it could lead to unintentional disappointment, being sort of, like, feeling a little, I don't know what the word is, but you know, when you go into something and you just don't realize the depths of the work required or how hard it could be or what it's really going to take. And then you feel misled or
1:32.5	frustrated or your relationship with the goal changes. I think this can happen with entrepreneurship,
1:39.2	especially. I don't think it's just for life coaches. Like, I don't think that's the only
1:43.2	group of people who experiences this. I think all entrepreneurs can experience this, like, kind of being slapped in the
1:49.3	face with the reality. And so I wanted to have a real conversation. That doesn't scare. It's meant to
1:55.8	be super productive, like really valuable. Like, if someone told you this ahead of time, it would save you so much
2:02.3	failure, so much missed time, give you such purpose and clarity on what you need to do and how you
2:10.1	need to move forward and like really show you what it's going to take, but also help you believe you're capable of doing it. This is the
2:19.3	conversation. I'm so proud of this conversation. I was actually listening to it to make sure that
2:25.1	I wanted to release it on the podcast and just reminding myself all of the things that I said in
2:30.2	this hour training. And one of the things that I had to stop the video and rewind and write
2:36.6	down verbatim what I said because I was like, oh my God, everyone needs to hear this.
2:41.4	I'm going to share it with you now. But this is the kind of thing that I just think is so powerful
	...

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