Ep #366: Lessons from 10 Years in Business: Your Business is an Asset

Make Money as a Life Coach®

Stacey Boehman

Self-improvement, Education, Business, Entrepreneurship

4.5 • 859 Ratings

🗓️ 17 December 2025

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

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Summary

What if you treated your business like an important asset? In this episode, I share a game-changing mindset shift that helped me build a multi-million dollar coaching business: thinking of my business as a growing asset, not just a job. This shift completely transformed how I showed up and how I invested in my business.

I explain why your business needs constant care and attention in its early stages, much like nurturing a baby. It requires ongoing effort, skill development, and commitment, even when it's tough. Rather than seeking quick passive income, this is about building your capacity to manage challenges and viewing your business as an asset with limitless potential.

If you want to start making serious money as a coach, you need to check out 2k for 2k. Click here to join: https://staceyboehman.com/2kfor2k !

Transcript

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0:00.0	Welcome to the Make Money as a Life Coach podcast.
0:08.8	We're sales expert and master coach Stacy Bayman teaches you how to make your first 2K,
0:13.9	20K and 200K using her proven formula.
0:19.2	Hey coaches.
0:20.7	This is lesson five. Today we're covering lesson five of my lessons from being in
0:27.5	business for 10 years. And this one is going to save some businesses. Like for real. I think
0:34.4	there will be before this episode and after this episode. So make sure you dig in.
0:40.9	So we're going to talk today about your business being an asset and thinking of your business
0:47.3	like an asset and treating your business like an asset. And I'm going to explain what that means.
0:52.4	So I used to say that your business is your baby.
0:57.0	And if you are a parent, you will really get what I mean by that.
1:01.7	Even if you're a fur baby parent, okay?
1:04.2	All the parents.
1:06.2	In the beginning, especially, one of the things that made me so successful so quickly is the
1:11.5	idea that it was my job to take care of the business, not the business's job to take care
1:19.2	of me, that I had to feed it constantly with coaching and skill set development and effort
1:27.4	and time to go out and market it. I had to care
1:31.3	for it 24-7. I would lose sleep over it. I would be exhausted with it. I would nurse it constantly
1:39.5	as it grew into a big old business or an asset. I could never need anything from it or have high
1:48.6	expectations of it. We don't have high expectations of babies or toddlers. I couldn't expect
1:55.7	behavior, certain behavior, because it wasn't mature enough yet to give me the results, the behavior that I demanded.
2:04.8	But if I kept nursing it and showing it how I wanted it to be, one day it would be this beautiful,
	...

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