Ep #351: MVP: Identity Urges

Make Money as a Life Coach®

Stacey Boehman

Entrepreneurship, Buildingatribe, Branding, Sales, Networkmarketing, Self-improvement, Business, Lifecoaching, Influence, Marketing, Education, Impact

4.6 • 831 Ratings

🗓️ 3 September 2025

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

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Summary

When it comes to creating the life or business you want, the biggest barrier is often the story you keep telling yourself about who you are. Identity urges are the habitual patterns your brain offers up that reinforce the version of yourself you’ve always believed to be true. These urges can feel as permanent as your DNA, keeping you stuck in old habits and sabotaging even the best-laid plans.

In this episode, I share how shifting your perspective from seeing these habits as fixed traits to seeing them as urges completely changed how I approach personal transformation. From breaking free of the “I’m always tired” story to moving past a victim mentality and the “I’m a hot mess” identity, I walk through how to notice the urge, sit with it, and choose differently. By learning to observe and respond differently to your urges, you can build a version of yourself capable of achieving far more than you imagined.

If you want to start making serious money as a coach, you need to check out 2k for 2k. Click here to join: https://staceyboehman.com/2kfor2k !

Transcript

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0:00.0	Welcome to the Make Money as a Life Coach podcast.
0:08.8	We're sales expert and master coach Stacy Bayman teaches you how to make your first 2K,
0:13.9	20K and 200K using her proven formula.
0:19.1	Hey coaches.
0:20.2	Today I want to talk to you all about identity urges. This is something that I've
0:26.5	been thinking about a lot because I've been coaching on this a lot. And I do see it as something
0:32.1	that has been a game changer for me. As I think back to who I was before I started coaching and even found
0:40.3	life coaching or personal development, that person I was. And then when I think about who I am now
0:46.5	and when I think about who I want to be at the $30 million business level, I have seen so many identity shifts in me. And I'm going to talk about
0:58.1	a couple of those key ones today. There have been so many. But there are a couple that have really
1:04.6	stuck out to me. And so I'll talk about those. But when I think about that and I coach my students,
1:10.4	one of the things that I
1:12.0	see often that holds us back and achieving what we want to achieve and becoming who we want to
1:17.2	become is the urge to reinforce our current or a past identity. So oftentimes we have things
1:26.3	about ourselves that have never changed, things that have
1:29.2	been cemented. What we consider is like in our DNA or unchangeable things about our personality.
1:36.5	It's just who we are. We see these things as impossible things to change or to move, bend,
1:43.4	grow from, evolve. Like they're just who we are.
1:47.6	And these are the things that most often really hold us back and keep us from being able to take
1:54.5	actions that produce different results. We can be taking the right actions all day long.
1:59.5	And when we have these identities that we have reinforced over and over and over, it doesn't even matter if we're taking the right actions all day long, and when we have these identities that we have
2:02.1	reinforced over and over and over, it doesn't even matter if we're taking the right action because
	...

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