Ep. 344 • Are You Taking Care of Your Longtime Clients? w/ Akela Douglass
The Hair Game
Salon Republic
4.6 • 570 Ratings
🗓️ 22 April 2024
⏱️ 51 minutes
🧾️ Download transcript
Summary
Salon owner, Wella Curl Craft Pro Arist & educator @akelashair changed her direction from corporate career path to the hair business. We discuss marketing, working with diverse hair types, and the importance of client relationships. We also talk about her experience in education and curriculum development.
This Week's Topics:
• Transition from Corporate College to Hair Business
• Beauty School and First Salon Job
• Development of Curl Curriculum and Wella Partnership
• Return to Sacramento and Opening Got Roots Color Bar
• Akela's Education and Academy
• Non-Technical Education and Marketing
• Taking Care of Longtime Clients
• Difficult Conversations with Clients
• Navigating Political Conversations in the Salon
• Changing the Lack of Curly Hair Education
• Hair Horror Stories
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Transcript
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| 0:00.0 | But then also, like, after their fifth time, because I think people tend to neglect, like, |
| 0:04.8 | repeat clients and just forget to treat them the same way they did the first time they came in. |
| 0:10.8 | Hey, guys, my name's Charlie Gray. |
| 0:12.6 | I'm Alison Alhammed. |
| 0:13.6 | Hi, I'm Erica Keelan. |
| 0:14.7 | It's Kia Artistically Neil. |
| 0:16.0 | I'm Kimberly Taye Hare, and you're listening to The Hair Game Podcast. |
| 0:23.7 | Hey, everybody, Donovan here, producer of the Hair Game Podcast. |
| 0:27.2 | We have two new Salon Republic locations opening this summer, one in West Hollywood on Santa Monica Boulevard and the other in Westwood. |
| 0:34.8 | People are reserving their studios right now, so go to saloonrepublic.com, |
| 0:39.0 | book a virtual tour, check out the new digs, and what they're going to look like and get |
| 0:43.4 | first dibs on your new space. Also, some of you are DMing us with suggestions on who we should |
| 0:48.4 | bring on the show as guests. We love this. Please send us a DM if there's someone you think |
| 0:53.6 | we should bring on that we haven't. Let us know who they are. All right. On to our episode with Akela Douglas. |
| 1:01.0 | Hi, Akela. How are you? I'm great. Eric, how are you? I'm doing great. I was just complimenting Akela listeners on her background. She has the coolest wall. |
| 1:12.0 | It's brick that she painted black. |
| 1:14.4 | And this is her new salon that she's sitting in right now, which is super cool. |
| 1:18.2 | So this is Akela Douglas. |
| 1:20.1 | You're a Sacramento hairdresser and owner of GotRout's Color Bar in Sacramento. |
| 1:26.6 | You're a Wella and GHD brand educator and you're a multi-national |
| 1:32.2 | and international award winner. I am. Did I miss anything? It sounds cool when you say it. |
| 1:39.6 | I'm like, oh yeah. It always sounds cooler when somebody else says it. There's no doubt about that. We should all have |
... |
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