A wise person once said, I don't know the secret to success, but the secret to failure is trying to please everyone.

I thought that was a good way to begin today's episode. We're going to hear from the founder of Clean Lots.

A little case study here.

Clean Lott's business is a parking lot cleanup service. It's been operating for decades.

It is a successful business, which is great. But this is a segment known as Failure Friday.

And in this segment, we take a look at things that don't go so well. And so fortunately, Brian,

the founder of Clean Lots, wanted to come on and share a story of a big mistake he made. Basically, in the early years, Clean Lots expanded too

quickly, learned this valuable lesson before pulling back to its core competency. And so I think

there's a lot we can take from this. I think everybody out there needs to think about who you're

actually trying

to serve and what is your core competency. What are you really good at? Your zone of genius,

if you prefer that phrase, whatever it is. Basically, you've got to do what you're good at and not

try to do everything else. But let's let Brian tell the story. Let's let Brian share about how he got

going with this litter removal business 40 years.

In fact, 40 years in counting businesses still going strong.

I'll mention that a bit at the end.

But first, let's have the story from him, Brian Winch, the founder of Cleanlots.

Yeah. My name is Brian Wynch, and I'm the founder of Clean Loss.

We offer an on-foot litter cleaning service using simple hand tools that's almost as easy to do as going for a walk.

Our business model has been successful since 1981, as we can offer our property management clients better service for less cost.

We walk the exterior property of commercial buildings, sidewalks, parking lot, and surrounding landscape,

and sweep up any litter material we come upon into our litter collection tool.

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