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Side Hustle School

Ep. 3423 - Q&A: “How can I compete with unfair Etsy sellers?”

Side Hustle School

Chris Guillebeau

Entrepreneurship, Entrepreneurship,, Careers, Small Business, Business, Side Hustle

4.73.3K Ratings

🗓️ 16 May 2026

⏱️ 4 minutes

🧾️ Download transcript

Summary

We had an episode recently with an Amazon seller who had a competitor posting lots of fake reviews. Today’s caller has been dealing with a similar problem: unfair Etsy sellers who mass-manufacture their products, contrary to the platform’s seller policy.


Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.


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Transcript

Click on a timestamp to play from that location

0:00.0

Well back, we had an episode about an Amazon seller, somebody who is selling their products on Amazon, and they had a competitor posting lots of fake reviews, which of course is unethical and unfair and, you know, actually harmed their business.

0:22.9

Today's caller has been dealing with a similar problem, similar but different.

0:26.6

It's not on Amazon, it's on Etsy.

0:28.5

They're experiencing some competition that they feel is kind of out of bounds.

0:32.6

And that's because when you sell on Etsy, Etsy is supposed to be the world's largest

0:36.7

handcrafted marketplace. And everything you Etsy is supposed to be the world's largest handcrafted marketplace,

0:38.4

and everything you sell there is supposed to be handmade. Now, there are some loopholes and workarounds

0:43.9

and such, but you know, you'll be surprised or you won't be, you won't be shocked. Just know that not

0:48.7

everything actually is handmade there. There are a lot of sellers who are secretly or not so secretly

0:53.5

mass manufacturing goods,

0:55.7

even sometimes selling under multiple shops to evade detection. And it's an interesting conflict

1:01.2

for the company, Etsy, because they're making money on all of these transactions, right?

1:06.6

You could say in some ways they're not really incentivized to take care of the problem because

1:10.4

they're like, hey, if we've got people listing items and they're paying our fees, why would we kick them off, you know?

1:16.2

So our caller is wondering, hey, what can be done about this? Like, I've got some competition. I'm not afraid of real competition, but people who are kind of skirting the rules or outright breaking the rules, that seems unfair.

1:27.1

How can I compete with these

1:28.9

unfair Etsy sellers? That's the question from Jamie. You'll hear the full version and my answer

1:33.5

coming right up.

1:47.6

Hey there. My name is Jamie and I'm a big fan.

1:54.1

I've been selling on Etsy, which describes itself as the world's handcrafted marketplace.

1:58.0

But many of the sellers appear to be cheating.

2:03.0

They're selling mass manufactured products in large quantities. Some of them operate multiple storefronts that sell the same thing with slight variations or sometimes

...

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