One of the core principles of side hustle school, opportunities are everywhere.

Opportunities are everywhere.

Just wherever you look, there's always all kinds of new ways to create a market,

to offer something for sale, start a new service, whatever the case may be.

So let's get specific today and look at the world of fitness and wellness. I often mention as

well, this is one of the industries that has a lot of potential because anyone who's into

fitness or wellness tends to invest money in those areas. Now, these are broad areas,

of course, fitness and wellness. So that's why specialization

is important. And that could be software or apps, training or coaching, online courses, and

physical products. It is the last one of those categories that we're going to look at in today's

story. When a grocery store manager hits a weightlifting plateau, he creates

micro weight plates through hard work and heavy lifting. And what's the result? Well, I'm going to

tell you the whole story, but in less than three years, it becomes a six-figure business. So that's a

pretty good outcome. I think you might want to stick around and hear the story. That story is coming

right up.

Michael Reed works as an assistant manager for Wise Markets, a popular grocery store chain in New England. On any given shift, he might be motivating

staff, helping customers or lifting heavy boxes while also packing shelves. For the most part,

Michael enjoys his job, especially the latter of those tasks. That would be lifting the boxes,

packing shelves, etc. Because you see in his spare time, Michael is a gym junkie.

He likes to lift weights specifically.

He really, really likes to lift weights.

It's one of his favorite things to do.

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