Well, in year one of the podcast, which goes back a long time now, nine years,

and I think probably since then, maybe two or three other times, we have featured some

stories of people who've done very well using the merch by Amazon platform to sell

t-shirts and other print-on-demand items. This is a program that from time to time it changes

the rules and either everybody can be part of it or you have to apply and there's a waiting list

and so on. But basically it's a program where people can go and upload their t-shirt designs

and other merch designs. And if people purchase those designs, then Amazon does all the fulfillment for you and

then pays you money. You know, Amazon pays itself a lot of money too, just to be clear, but still,

Amazon has a lot of customers. So we actually featured some listeners who had success with it,

some listeners who like heard with it, some listeners who

heard the initial episode and went and did this.

One of our listeners made $30,000 selling t-shirts without stocking any inventory.

And so it's especially interesting because this could be a $0 startup.

Like it doesn't cost you anything at all if you can design the shirts.

And of course, now people are doing that with AI and other tools. Other people were paying people on Fiverr,

you know, paying like a really small amount of money to go and design a bunch of t-shirts. So it could

be a zero-dollar startup or an extremely low-cost startup with no inventory and no ongoing costs

whatsoever. Like it literally costs you nothing to do this.

So, you know, what's not to love?

Like, why doesn't everybody do this?

Well, it doesn't always work.

It is a saturated market, et cetera.

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