You know every business is different and so what you have to think about is let's start with what's the lifetime value of a customer and what's your profit on that lifetime value of a customer and start to back up to how much can I afford to invest to get a customer that's going to produce the profit that I need.

Welcome to the second in Command Podcast, produced by the

COO Alliance and brought to you by its founder, Cameron Herald.

In the Second in Command Podcast, we talk to top COOs who share the insights, strategies, and tactics that made them the chief behind the chief.

And now here's your host, Cameron Harold. is the chief operating officer for a company called Chief Outsiders.

They provide a fractional chief marketing officer services for companies all over North America.

Fantastic company with over 100 CMOs on their team. He gets into lots of stuff around

marketing, around positioning, around pricing, around managing creatives, managing offshore

talent, working with entrepreneurial organizations, how they bridge the gap between these very seasoned

CMOs and bring them into the companies that are typically, you know, the 10 to 50 million dollar size

companies you're really going to enjoy this episode you're going to learn a lot

about marketing you'll also see it from an operational perspective because he's a

ops person wrapped up in a marketer's body and he's leading this massive

organization of marketers as well.

We'll see you on the inside. So Clay, welcome to the Second Command Podcast.

Thank you, Cameron.

I'm so pleased to be here.

I appreciate it.

Of course.

I've been looking forward to this for a long time for a bunch of reasons.

One, you're a COO Alliance member and I think you're joining us for your second year now as a

CO Alliance member, which is great. Secondly, the chief outsiders, the brand that you're the

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