We are here for another short episode of Do This, Not That.

So we do a short episode and then we do a longer episode at the end of the week.

And the short episodes, we get in these questions.

This is an Ask Us Anything episode that we do. We get these questions in all week. And the short episodes, we get in these questions. This is an Ask Us

Anything episode that we do. We get these questions in all week. And we get two kinds of questions.

We get work questions that we try to tackle. And then we get ridiculous questions that mean

nothing about anything. We try to answer one work and one ridiculous question, which is what we're

going to do now in this super, super short episode.

And here with me today is Kristen Nagel, who is a rock star producer of Do This, Not That, and she gets the questions in.

She's the one who decides what we're going to ask, and I'm ready for it.

I have no idea where we're going with this, but Kristen, what do we got this week?

Let's first do the work question.

Okay, Jay, the work question is from Mason, from Indiana. And here's the question. When should you

give up on a business idea or product? Wow, that's a tough one. You know, when should you give up

on an idea that you have for a business or something or a business that you've started or a product, when should you bail? I'll tell you two things I think about related this. Number one,

what you should never do, in my opinion, is give yourself a time period. It frustrates me when

I see somebody like start something, a business, or put out a new product or an idea, and they said,

listen, I'm going to do this for six months or idea, and they said, listen, I'm

going to do this for six months. And if it doesn't work, then I'm going to bail. I'm not going to

do that. You're basically saying out of the gate, listen, this probably won't work. And I'm going to

at least be able to check the box that I tried. And what happens when you're in month five? Okay. And all of a sudden, you're starting to get a little bit of traction.

And you've said, I'm bailing after six months.

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