EP. 33- [MUST LISTEN] December 2023 Gmail Update... l Jay's Scoop

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 24 November 2023

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this podcast episode, Jay discusses key marketing strategies and trends for December, including changes coming to Gmail that marketers need to be aware of. He also shares best practices for B2B and consumer email campaigns this time of year, as well as the content that tends to perform well. Discussion Points: - On December 1st, Google is deleting inactive Gmail accounts that haven't been logged into for 2+ years. This will likely lead to an increase in bounce rates. - For B2B, letter f...

Transcript

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0:00.0	Welcome to Do This Not That, the podcast for marketers.
0:14.4	You'll walk away from each episode with actionable tips you can test immediately.
0:19.7	You'll hear from the best minds in marketing who will share
0:22.7	tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos
0:29.9	that is our every day. I'm Jay Schwettleson. Let's do this, not that.
0:39.7	Hooray, we're back for do this, not that.
0:43.5	This is a great time.
0:44.4	Isn't this the best time of year?
0:45.5	It is.
0:46.1	I just love it.
0:47.9	And that's what we're going to talk about today.
0:49.6	Some things that are specific to this time of year.
0:53.9	So what we're talking about now is like stuff you actually might want to pay attention to
0:58.3	or you might just want to ignore.
0:59.8	But I think you should pay attention.
1:00.7	Why not?
1:01.1	We're here, right?
1:01.7	Why not?
1:02.6	All right.
1:03.1	So the first thing that most marketers may not be aware of.
1:07.1	So on December 1st, Google is doing something with Gmail that is a pretty big deal.
1:12.6	So starting December 1st, it's not going to all happen December 1st, but a lion share of
	...

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