EP. 35- GROW YOUR LIST! Why Aren't You Doing This?? l Jay's Scoop

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 1 December 2023

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of "Do This, NOT That.", host Jay Schwedelson talks about how to grow your email list using contact capture forms (also known as popups). He makes the argument that while some people find popups annoying, they are a highly effective tactic for capturing leads and growing your list at no additional cost. Jay also shares stats on the high conversion rates of popups. Plus, get ready to discuss holiday films as Jay shares his favorite picks, including the ultimate holiday classic,...

Transcript

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0:00.0	Welcome to Do This, Not That, the podcast for marketers.
0:14.3	You'll walk away from each episode with actionable tips you can test immediately.
0:19.7	You'll hear from the best minds in marketing who will share
0:22.6	tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos
0:29.8	that is our every day. I'm Jay Schwettleson. Let's do this, not that.
0:39.9	All right.
0:40.9	This episode is one I'm excited to do because if you ask me what is a question that I get about marketing, almost more than any other question, it is this.
0:54.1	It is, how do you grow your list? That is a question
0:59.6	I think every marketer has on their mind always. And a lot of times when you ask somebody
1:05.5	that question, you get vague answers. You know, I'll put out compelling content and ask people for their address.
1:12.7	And I'm like, really?
1:13.9	Great.
1:14.5	How does that help me?
1:15.9	Okay.
1:16.3	Like, what can I actually do?
1:19.1	That'll actually grow my list without spending a billion dollars.
1:23.5	So there's a tactic that I don't think that most marketers are doing enough that really,
1:30.7	really works, and it really works right now, especially this time of year.
1:36.1	So what I want to talk about is contact capture forms.
1:43.0	I'm trying that fast.
1:44.3	Contact capture forms. Maybe you call that fast. Contact capture forms.
1:46.0	Maybe you call them pop-ups, okay?
	...

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