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The Hair Game

Ep. 339 • How to Keep Your Social Media Flame Burning w/ Matt Beck

The Hair Game

Salon Republic

Business, Arts, Fashion & Beauty

4.6570 Ratings

🗓️ 18 March 2024

⏱️ 57 minutes

🧾️ Download transcript

Summary

We are back this week with Matt Beck of @freesaloneducation to go deep on his strategies regarding what social platforms he chooses to spend his time & energy. We also get into the topic of balancing your passions with financial responsibilites, as well as your work and personal life. 

This Week's Topics:

• His success repurposing content on FB 

• What social platforms he puts effort into 

• His setup and how he creates his videos 

• Finding his sense of community again 

• Passion vs. Not liking what you do 

• Future of his content creation 

• Hair horror story

Video versions of our episodes are on our YouTube channel for you to watch! Subscribe to our channel The Hair Game on YouTube and check out 'The Hair Game Podcast' playlist.

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Each rating & review helps us reach more and more of your fellow hair loves, and our goal is to help as many hairdressers as we can find success. Thanks in advance! 

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http://www.instagram.com/loveerictaylor

 

Transcript

Click on a timestamp to play from that location

0:00.0

I need people to understand because most people are just like, I got to make a new video, I got to put out a new thing. You don't. As long as you have a good piece of content, you can roll with that. I have one piece of content that probably makes me like $75,000 a year. Hey, what's up? It's your boy, Garrett Dixon. This is Crystal Chaos. Hey, it's Josh Skinner. Hey, this is Schmeggen Bacon. Hey, everyone.

0:21.5

This is Sharon Spellman, and you are listening to The Hair Game Podcast.

0:29.0

Hey, everybody, Donovan here, producer of the Hair Game Podcast.

0:32.7

We are getting lots of great suggestions on who to reach out to and bring on the show.

0:38.7

So keep them coming. If there's someone you think that to and bring on the show. So keep them coming.

0:43.1

If there's someone you think that we should bring on the show that we haven't, shoot us a DM at the Hairgame podcast. Let us know who they are and we will reach out to them. Also, we have

0:49.1

a new Salon Republic location opening this summer in West Hollywood on Santa Monica Boulevard. People are

0:55.2

reserving their studios now so go to Salonrepublic.com book a virtual tour so you can

1:00.6

get first dibs on your new space. All right now on to our continued conversation

1:05.7

with Matt Beck. All right Matt I got you back. How are you? Good, good. How are you? Good. It's been a couple weeks since we did our last episode, which was our first episode that you and I have ever done together. Yeah. And for the listeners, listeners, if you didn't listen to that episode, go back and listen to that episode. We probably are going to drop these back to back. Yeah. So when I say

1:30.2

it's been a couple weeks, that might be confusing to the listeners. But that's oftentimes how we do

1:36.2

an episode one and an episode two. But listeners, if you just happen to click on episode two,

1:41.1

let's say it's the newest episode in your feed there. Go back and start with

1:44.8

episode one. If for some reason you really don't want to do that, then I'm going to transition

1:50.3

us from that conversation into this one. We left off, Matt, talking about COVID and kind of

1:57.2

what you were doing through that horrible transitional period of COVID.

2:03.5

Oftentimes with the content creators, you guys actually, I don't want to say benefited,

2:11.1

but you used the time very productively.

2:15.0

One of the things that you did was you started reusing old educational videos

2:20.5

and posting them on Facebook and they started getting millions of views. That was the last thing

2:26.2

that that's kind of where we left off. And that was kind of surprising to me because, and maybe to the

2:32.0

listeners, because Facebook is like, wait, Facebook,

...

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