Ep #335: How to Approach Visual Merchandising Like a Pro with Badeeha Jubeh
Boutique Chat
Ashley Alderson
5 • 853 Ratings
🗓️ 12 October 2021
⏱️ 33 minutes
🧾️ Download transcript
Summary
Unless you run a brick-and-mortar store, the term “visual merchandising” may make you feel nervous or uneasy. In fact, even if you are a storefront owner, it can still seem like a daunting or overwhelming term. But visual merchandising is not just for the physical presence of an organization or business—it is also important for your photo shoots, your live sales, and your online presence, as the same principles apply. So today our guest is Badeeha Jubeh, CEO of Retail Visual Identity and the go-to girl when it comes to merchandising. She is going to be sharing her tips for visual merchandising that will lead to more sales within your shop.
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Resources:
Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/
Transcript
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| 0:00.0 | Hey guys, welcome to this week's episode. I'm so excited to talk all about visual merchandising |
| 0:05.9 | today. And in case you are an online boutique owner and you don't have a storefront, I want to |
| 0:11.6 | encourage you to stick around and listen to this episode anyway, because to me, visual merchandising |
| 0:15.9 | is visual. It's not just about being in a brick and mortar and optimizing your displays and your windows, |
| 0:22.0 | but it's also about your live sales and your photo shoots and your websites. And the same principles |
| 0:26.5 | apply whether you're online or your brick and mortar. So today my guest is Bidia Juba. She is the |
| 0:32.5 | founder of retail visual identity. She is a member of the boutique hub. She's been a speaker at the |
| 0:36.8 | boutique summit. And she is the go-to gal when it comes to merchandising. There is so much |
| 0:42.1 | information packed in this episode, you guys. I hope you bring a notebook and take notes because |
| 0:46.0 | you're definitely going to be inspired using both the retail art and the retail science side |
| 0:51.2 | of your brain in today's episode. You're going to love it. |
| 1:03.3 | Let's talk about your business, strategy, and the juicy details of what actually works, |
| 1:08.3 | from mainstream fashion to fashion on Main Street and the entire ecosystem behind it. |
| 1:13.0 | How do we scale your company and do it with the balance and the happiness that we all seek? |
| 1:17.1 | Let's hear from those insiders, experts, and strategists that actually make it happen. |
| 1:21.1 | I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat. |
| 1:29.2 | All right, guys, for those of you who love the retail art side of the business and the retail art side of your brain, we know that we need both. |
| 1:31.4 | Retail art and retail science, right? |
| 1:33.1 | Well, we are speaking directly to the retail art side of your brain today as we talk about |
| 1:37.5 | visual merchandising. |
| 1:39.2 | But, Dia, I am so happy that you are with us today and can deep dive on this topic because I think this is |
| 1:45.0 | something we all love about being in the boutique business. |
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