Hey guys, one of the most popular products being sold in boutiques today is maybe not what you think.

Yes, there's a lot of women's apparel.

Yes, there's a lot of shoes.

Yes, there's a lot of jewelry.

But you know what's made a huge, huge comeback, especially with COVID and with people working at home, is candles.

And yes, you can buy candles anywhere.

But I tell you what, what people love most is candles with a story and candles that make you feel special when you purchase them. That's why today I'm so excited to have Sadie Young. She's the founder of Flickr and Flame, an up-and-coming boutique brand that has a great line of candles and matching accessories. Today, Sadie is going to talk to you about all the

shipping ins and outs that you might need to know when it comes to candles. What it's like to live

sell when you can't smell a candle. This is really interesting. And also for those of you that are not

just boutique owners, but those of you that are wholesale brands as well, she talks about the ins and outs

of starting a wholesale

brand and selling both retail and wholesale. And to me personally, I think this is such a great

example of retail and wholesale sides of the industry making great partnerships. It's not just about

the retailer being successful or the wholesaler being successful, but about both coming together

in a partnership that's

successful. So I hope you love this episode. I can't wait for you to meet Sadie. She is such a gem

and a ray of light. You're going to love this, especially the story she tells about her husband.

Enjoy this episode, you guys. Let's talk about your business, strategy, and the juicy details of what actually works,

from mainstream fashion to fashion on Main Street and the entire ecosystem behind it.

How do we scale your company and do it with the balance and the happiness that we all seek?

Let's hear from those insiders,

experts, and strategists that actually make it happen. I'm your host, Ashley Alderson from the

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