Ep #336: Answering Your Call-In Questions

Boutique Chat

Ashley Alderson

Business, Marketing, Retail, Boutiquetips, Fashionindustry, Fashionbusiness, Entrepreneurship, Businessstrategy

5 • 853 Ratings

🗓️ 19 October 2021

⏱️ 23 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

How do you determine your ideal customer when opening up a shop? What is the best way to navigate these uncertain times as we approach the holiday season? How do you determine your bread and butter products? These are just a few of the questions I will be answering on today’s first-ever call-in episode.

Today's episode was brought to you by Sezzle. Click here to learn more: https://get.sezzle.com/boutique-hub

Resources:

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Transcript

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0:00.0	Okay, you asked and I answered. I am so thankful for so many of you to reach out and share your
0:05.9	questions on a variety of topics for me today in our very first ever call-in episode on the podcast.
0:12.1	And I have to tell you, I am definitely inspired. I want to do this again and I want to hear
0:16.7	more questions. So let me know, listen to this episode. I hope you are inspired and find some good
0:22.2	tips and advice as we go. But if you have a question that was not asked in today's episode, send me a
0:27.7	message on Instagram at AJ Alderson or at the boutique hub. And I will get you the link so that we can
0:34.4	do this again. I would love to continue and make this a regular thing on the
0:38.0	podcast so you can be included and we can have your questions answered. Guys, enjoy this episode
0:44.0	with some great short, sweet, simple, and to the point questions and answers commonly asked
0:48.8	by boutique owners. Let's talk about your business, strategy, and the juicy details of what actually works, from mainstream fashion to fashion on Main Street and the entire ecosystem behind it.
1:04.5	How do we scale your company and do it with the balance and the happiness that we all seek?
1:09.1	Let's hear from those insiders, experts, and strategists
1:12.0	that actually make it happen. I'm your host, Ashley Alderson from the boutique hub, and I can't
1:16.4	wait to chat. Hi, Ashley, this is Aaron Twaites from Bell Boutique in Dover, Delaware.
1:25.2	So I'm constantly striving to identify my ideal customer and find my niche so that I can best
1:32.2	serve her. What are your tips for identifying exactly who she is and where I can find her so that I
1:38.9	can focus my energies in the right place as far as social media channels and advertising outlets so that I
1:45.9	can speak to her and meet her needs. Well, hey, Erin, I'm so glad that you asked this question
1:51.1	because I think there's always an evolution of this answer, right? There is the start of your
1:56.2	boutique owner journey where you're trying to identify who your ideal customer is going to be.
2:00.4	And then there's that point in your journey where you realize trying to identify who your ideal customer is going to be. And then there's
2:01.3	that point in your journey where you realize my customer isn't who I thought she was anymore.
	...

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