EP. 32- LOVE IS BLIND Stars in YOUR Marketing??? Insider Scoop on Influencer Marketing w/ Courtney Bagby of Little Red Management l Expert Quick Tips

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 24 November 2023

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of the Do This, Not That marketing podcast, Jay interviews Courtney Bagby, founder of Little Red Management, an influencer talent management agency. They discuss how the influencer marketing industry works, how much influencers charge for branded content, FTC disclosure guidelines, and predictions for the upcoming finale of "The Golden Bachelor." Listeners can expect to learn insider tips about the influencer business. Key Discussion Points: - How Courtney got into talent ma...

Transcript

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0:00.0	Welcome to Do This, Not That, the podcast for marketers.
0:14.3	You'll walk away from each episode with actionable tips you can test immediately.
0:19.7	You'll hear from the best minds in marketing who will share
0:22.6	tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos
0:29.8	that is our every day. I'm Jay Schwettleson. Let's do this, not that.
0:43.4	We are here for Do This, Not That, and we have a special guest.
0:46.2	This is going to be amazing.
0:49.0	We have Courtney Bagby here.
0:52.9	Now, I'm going to let Courtney tell you her story, but who is Courtney and what does she do?
0:55.7	She owns a company that is so cool.
1:03.1	It is called Little Red Management. Why is it cool? No, it's not some sort of boring B2B software.
1:14.5	They don't sell socks. None of this. Her company that she's the founder of, they represent, they manage influencers and reality TV stars to get them brand partnerships. Yes, it's the influencer stuff. And we're going to find out
1:19.4	today how that whole world works. But Courtney, welcome to the podcast. How are you? Good. Thank you
1:26.9	so much for having me. You just hyped me up and I love this.
1:30.6	So I can't wait to answer all your questions. So before we get into the secrets behind all of this
1:38.7	influencer stuff, how did you wind up being who you are and doing what you do? Oh my God. It is such a long
1:48.6	story, Jay, but I will try to give you the shorter version. So I graduated college in 2015 when,
1:57.7	I don't know if you remember this, but you're a big bachelor fan as of me and we've watched
2:01.6	every single season. Chris Souls was on at that time and those girls were really the first
2:07.0	girls. I really got a following from that show. And I was always so intrigued. I studied advertising
2:14.2	in college. Instagram had came out two years before, and I want to work for
2:19.2	these people. They're doing brand deals. How does this all work? What's going on? All the things.
	...

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