Ep. 3253 - TBT: Scarce Lego Sets Build Value Over Time
Side Hustle School
Chris Guillebeau / Onward Project
4.8 • 3.3K Ratings
🗓️ 27 November 2025
⏱️ 8 minutes
🧾️ Download transcript
Summary
In this week’s Throwback Thursday segment, find out how one patient side hustler stockpiled retired LEGO sets, held them like collectibles, and eventually parlayed the profits into a full-on store.
Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.
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Transcript
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| 0:00.0 | If you ever shop online, which, let's be real, who doesn't, you already understand how important |
| 0:05.6 | customer reviews are. You know this as a consumer, right? You always check the reviews before you buy |
| 0:10.1 | something and your customers are checking reviews as well. That's why if you run an e-commerce |
| 0:14.7 | business, reviews have an enormous impact on your business and you want to level up your business |
| 0:19.0 | to get better reviews. You can do that with |
| 0:21.1 | our longtime partner ShipStation. It is a fantastic service that has served so many of our listeners |
| 0:26.7 | as well. I highly recommend it while your customers and get rave reviews with cheaper, |
| 0:31.2 | faster, and better shipping. Upgrade to ShipStation today to get a 60 day free trial at shipstation.com |
| 0:37.2 | and use code hustle. No credit card or |
| 0:39.7 | contract required and you can cancel any time. That's shipstation.com code hustle. |
| 0:48.2 | Lemonada. |
| 0:52.8 | Hey, what's up, friends? As we begin today, I want to say happy Thanksgiving to everybody in the United States. My Canadian friends and listeners, they already celebrated Thanksgiving, I believe, a few weeks ago. And for everybody around the world, well, perhaps this isn't your holiday. But |
| 1:11.5 | nevertheless, I am thankful for you. I'm so glad to be able to make the show for you. I'm so |
| 1:16.0 | grateful to have been able to do it for 3200 plus episodes. So thank you. That's all. Let's get right |
| 1:21.9 | into it. Welcome to Side Ussel School. Welcome to Throwback Thursday, where we take an in-depth look at |
| 1:26.6 | someone whose story has evolved since we first featured them. Last week, we heard how a copy-sabby side hustler turned a |
| 1:33.2 | collection of recruiter emails into a paid swipe file. A swipe file is basically a file, like a notes file or a |
| 1:41.2 | Microsoft Word file, Google Docs, whatever, where you can kind of copy and |
| 1:45.2 | use that information, repurpose it. Anyway, they built a monthly subscription around it. Today, in our |
| 1:50.2 | latest feature, a patient side hustler stockpiles retired Lego sets. Well, he buys Lego sets and |
| 1:56.3 | eventually they get retired. He holds onto them like collectibles and eventually makes a lot more money |
| 2:01.8 | than he would just by buying and reselling them when anyone can access them. So this is an interesting |
... |
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